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Newly Consolidated Marketing Appointment for TC Group Brands
Mark Flanagan (pictured) has been appointed to the position of marketing manager for TC Group’s install, touring and residential brands – responsible for international marketing activity (outside North America) across all channels for the Tannoy, White Acoustics, Lab.gruppen and Lake brands.
Reporting directly to VP of marketing, Tim Chapman, Flanagan moves into the expanded remit having spent the past four years working within the Coatbridge, Scotland-based marketing team specifically in a communications capacity – initially for Tannoy and more recently with a cross-brand remit after the marketing function for Lab.gruppen and Lake was consolidated from Sweden.
This internal appointment was in many respects a logical one, and further leverages Flanagan’s varied marketing experience (having spent seven years in marketing management capacity in MI sector prior to joining Tannoy in 2008) as TC Group continue moving towards a streamlined approach to marketing their brands.
"Having created a multi-disciplinary marketing team serving the broad needs of our brands, it’s become increasingly logical to consolidate the project management of these resources. The creation of the marketing manager role goes a long way to ensuring that we maintain consistent direction across the brands and markets, and fulfilling that role will be a natural progression for Mark, allowing him to bring his experience to bear on a wider scope," commented Tim Chapman.
Mark Flanagan underlined this sentiment, adding: "I’m energised by the prospect of engaging in the wider strategic marketing of what is an enviable portfolio of brands – and across a diverse range of market segments including consumer hi-fi, as well as more familiar territories of install and touring audio. We’ve formed a highly skilled and close-knit team here at Coatbridge, and it’s a privilege to remain a core element of that going forward."
12th July 2012
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