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ADI Supply an LED Screen Solution Across the BT River of Music
Event screen specialists, ADI.tv, provided nine screens to the BT River of Music (July 21-22), with staged events at six of London’s most famous landmarks along the Thames, each representing a different continent taking part in the Olympics. The event hosted major international stars, up and coming performers and community groups from around the UK, with ADI supplying a mixture of their flown and mobile LED screens to five of the event stages.
Every taste and nationality was catered for in this musical celebration in the run-up to the Olympics, which was a key part of the London 2012 Festival. The Americas stage at the Tower of London proved to be one of the most popular sites, with performances by acts including chart-topping Scissor Sisters and Soul Caribbean entertaining the crowds. ADI provided two 12m² LED flown screens, which were seamlessly incorporated into the staging. These provided a brilliant view for the large crowds that had settled on the grassed open area within the walls of the historic Tower of London.
Meanwhile Trafalgar Square played host to the Europe stage, where Phantom Limb and innovative folk ensemble The Sage Gateshead’s JigHop were amongst the line-up, providing a day of uplifting musical entertainment. ADI’s iCONIC 25 mobile screens were located either side of the main stage, showing a live feed of the performances. Due to their mobile nature the iCONIC 25s could be quickly and easily set-up (in less than an hour), in what is one of London’s busiest public spaces. This was ideal given the limited window available to move event structures into place within Trafalgar Square.
ADI also provided their giant iCONIC 100 – the world’s largest mobile LED screen- to the London Pleasure Gardens which hosted the Africa Stage, two flown 25 m² screens for the Asia Stage at Battersea Park and iCONIC 15 mobile screens were placed either side of the Oceania Stage, which could be seen at the architecturally impressive Old Royal Naval College at Greenwich. In addition to broadcasting live footage of the performances, all the ADI screens also displayed programmes of the performances and event information for every venue.
Harj Virdee, ADI business development manager said: “We were thrilled to provide a wide range of our LED screens to this global music festival, which celebrated the coming of the London Games and all the nations taking part. We were able to supply a custom screen solution to five of the events that made up the BT River of Music - taking into account their specific staging requirements and locations.”
10th August 2012
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