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Harman’s Martin LEDs Enhance Customer Experience at Iconic BMW World

Harman’s Martin LEDs Enhance Customer Experience at Iconic BMW World

As one of Munich’s most popular attractions, BMW World is a unique and extremely important showcase for the premium automaker. Whether visiting BMW World as a tourist or there to pick up a brand new car, BMW World offers an extra-ordinary brand experience to customers. Today, BMW World features an eye-catching Harman Martin colour illumination on the outside of the building – a dynamic lighting scheme that has now been extended indoors as a daylight solution.

As one of the world’s great luxury automakers, the atmosphere surrounding presentations of the various car models must be perfect, avoiding both shape and color distortion. Therefore, especially high demands are put on the lighting environment. An extremely even daylight illumination is required – a uniform level of light that must be guaranteed no matter the ambient conditions, time of day or time of year.

"The Martin LED fixtures required the ability to show shape and color in the correct way," stated Florian Felsch, general manager, Livebau Solutions. "With this LED solution, we have calibrated 5,600-Calvin- colour temperature, which is perfect for product presentation. We’ve also lowered the maintenance cost by 90 percent and the return of investment is only 1.5 years on the lighting setup."

Martin Professional LED-based Exterior 430 luminaires have been installed and produce optimal results, meeting the highest standards and requirements of luminosity and colour rendering at BMW World.

4th October 2013

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