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PR Lighting Penetrates East Africa

PR Lighting Penetrates East Africa

Following a large purchase of PR Lighting’s premium discharge and LED automated lights, Nairobi-based rental company Homeboyz Entertainment Services has considerably broadened awareness of the Chinese company in east Africa.

Homeboyz, whose range of services includes turnkey event management, end-to-end event / AV production and hosting a famous urban FM radio station, has an outreach that includes other east African countries such as Uganda, Tanzania, Rwanda, Burundi and Ethiopia.

Mainly specialising in rental/hire for the concert, corporate, theatre and club markets, they were attracted to the PR Lighting range after being introduced by the manufacturer’s African sales manager, Lawrence Mao.

“We hit it off straight away,” reports Homeboyz’ CEO, Myke Rabar. “We had heard about PR Lighting in the past and seen them at international trade expos … and when Lawrence brought along a sample, we tested it and loved it.”

As a result they immediately ordered a large stock of the company’s fixtures, including 24 PR-2203 XR 200 Beam; 12 PR-2930M XS 1200 Spot; 20 PR-8120 XLED 1037, and 48 PR-8200 XPar 348.

“These all function extremely well, and are proving popular with our clients,” confirms Rabar. “On top of that we have a vast range of easily available spares, and technicians are on call 24 hours a day. PR Lighting were also quick to provide us with the various patches we required for our lighting consoles.”

The above PR Lighting fixtures combined to make their debut on a concert filmed for broadcast at Nairobi’s Carnivore Gardens. This was the Tusker Lite Experience, and included Grammy award-winning American R&B singer-songwriter Anthony Hamilton, with Kenya’s leading soulstress, Atemi Oyungu.

Having passed their initiation they will now be deployed on several international concerts next month, plus a number of large ‘raves’ and the traditional New Year’s Eve celebrations.

Says Myke Rabar: “We have a team of in-house LD’s whom we are constantly training and exposing to other international markets.

“We also plan to run a series of roadshows, to introduce the PR Lighting range and provide an official launch at the Kenya Music Week in December. By the middle of next year we also hope to have set up a showroom so we can provide full working demonstrations.”

In picture: Anthony Hamilton onstage at the Tusker Lite Experience

31st October 2013

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