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Robert Juliat appoints AED Distribution as official distributor for Benelux countries

Robert Juliat has announced the appointment of AED Distribution as its official distributor for the Benelux countries, with effect from 1 January 2014.

In preparation AED, which has representing Robert Juliat in Belgium and Luxemburg since 2011, will expand market coverage and commence sales of Robert Juliat solutions in the Netherlands from October 1, 2013. Lightco, which has been distributing Robert Juliat products until now, will continue to do so in parallel with AED until the end of December 2013.

AED Distribution is the exclusive distributor of several professional AV brands across the Benelux territories, supplying AV professionals only.

"I’m very happy to complete our product portfolio in The Netherlands with a state-of-the-art product like Robert Juliat," says Hans Vanderheijden, MD of AED Distribution HQ. "AED Distribution is careful never to compete with its own customers and continues its policy only to sell to professional AV companies. Theatres, conference centres and auditoria will be served by our selected dealers and installers to whom we can bring the full range of Robert Juliat products."

Claus Spreyer, sales director of Robert Juliat comments: "Robert Juliat views BeNeLux as one market, so we have decided to cover these territories with a single distributor. AED Distribution was a logical choice considering the successful partnership we already experience in Belgium and Luxemburg. Their knowledge and contacts will provide a level of central support that will better serve users of Robert Juliat solutions."

4th October 2013

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