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Immersive Signs to International Production Company Partizan
UK - London-based design company Immersive has signed to 'creative excellence' production company Partizan - twice listed over the past decade as the Gunn Report's 'Best production Company in the World'.
Immersive has become part of Partizan's 'Darkroom' stable, an imprint of the company which offers creative, integrated and digital production through a variety of bespoke platforms including: immersive and experiential events, app design and activation alongside brand partnered short films and online content. Collaborating with clients to develop both their consumer interaction and engagement Partizan works seamlessly across fashion, film, events, and digital content.
Immersive will initially be bringing its expertise in 'experiential marketing' to the company's repertoire.
"A mutual friend introduced us, and the rest fell seamlessly into place," explains Immersive's managing director, Mark Calvert. "John Munro, Immersive creative director, and I met with Madeleine Sanderson, Partizan's managing director, and we quickly realised we had a real synergy. However, we have not signed an exclusive deal, as we all respect each other's freedom and existing client base and relations."
Needless to say the future is already looking to be extremely exciting. "We're over the moon with the partnership, we seem to get on with the Partizan team effortlessly, and the profile of each others roster can only bring amazing campaigns to each firms portfolio," continues Calvert.
Madeleine Sanderson, MD, Partizan UK, comments: "Partizan is extremely excited about future collaborations with Immersive. They are fantastically creative designers and technical specialists whose work always has such a brilliantly unique outcome. They are also a complete delight to deal with."
Established 1991, Partizan remains one of the world's principal content creators working within the arena of music videos, commercials, documentaries, feature films, animation, digital and branded content online as well as interactive events and installations.
Partizan has previously worked on campaigns for global brands including Ray Ban, Alexander McQueen, Mini, Adidas, Louis Vuitton, Nokia, Xbox, MTV, and Hermes. It has offices in Berlin, Beirut, Dubai, London, Los Angeles, Mumbai, New York, and Paris.
20th December 2013
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