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Projection Advertising Launches System for Pixel-Perfect Moving Head Mapping
Projection Advertising has developed a new, proprietary projection mapping system to maximise the effectiveness of moving head projection systems. Motion Mapper custom software takes 3D objects and computes exact trajectories, ensuring a seamless marriage between projection and pathway and, thanks to the use of a bespoke transport vehicle working in tandem with moving
head technology, creates ‘daylight visible’ performances.
One of the biggest challenges of moving head projection is image distortion, something that Motion Mapper goes a long way to resolving, so maximising the effectiveness of moving head projection technology. In addition, the constant movement generated by the moving head system and the transport vehicle, or RPV (Revolving Projection Vehicle), allows projections to cover larger surface areas, making it easier for projections to be seen during daylight hours.
The RPV is a customised Nissan Navara, with its own power source, an ultra-bright 20,000 lumens projector and on-board production machine. The RPV will be utilised for all Projection Advertising outdoor Motion Mapper projects.
The Motion Mapper system was extensively trialled, allowing Projection Advertising’s development team to further refine the system, before debuting in a major marketing campaign across London.
“Nobody else has developed moving head technology in quite the same way or quite so successfully,” explains Tom Burch, MD of Projection Advertising. “Motion Mapper and the RPV are going to revolutionise moving head projection, keeping Projection Advertising at the bleeding edge
of projection mapping advancement. It’s next in an increasingly long list of proprietary programs we’re developing to maximise our projection capabilities and deliver new and innovative campaigns.”
6th December 2013
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