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New UK Sales Manager for Carlsbro and Studiomaster

New UK Sales Manager for Carlsbro and Studiomaster

Soundking Group Europe has announced the appointment of Simon Alexander to the position of UK sales manager for Carlsbro and Studiomaster following the reinstatement of its UK/Eire distribution of the brands from its Luton HQ.

The appointment of Alexander, formerly area sales manager for UK central region with Marshall Amplification for four years, was confirmed at Musikmesse 2013, where he joined the expanding sales and marketing team for the two classic UK MI and pro-audio sector brands. While at Marshall Amplification he was responsible for increasing sales for the brand across the central UK region, doubling the turnover with several key accounts in the first year alone. He left Marshall in 2011 to join Freestone Creative Marketing Solutions as senior account manager, looking after a number of key MI sector clients, including Korg UK, Vox Amplification, Marshall Amplification, Line 6 and Yamaha.

Commenting on Alexander’s appointment, international business development, sales and marketing director, Paul Brewis, said: “We are building a great, experienced team to fully service the requirements of the dealer and the end user. With this in mind, we are delighted to welcome Simon Alexander to the team as UK sales manager. Simon has huge industry experience, and is a fine guitar player in his own right. With people of Simon’s calibre and experience we can be confident of supplying the service and product that the market needs, and of re-establishing Carlsbro and Studiomaster as leading musical instrument and professional brands in the UK retail sector.”

Commenting on his new role, Simon Alexander stated: “It’s a great time to be joining Carlsbro / Studiomaster, right at this ‘new beginning’, and to be working alongside Paul Brewis and the rest of this vibrant team. With the ongoing strategic changes, both organisationally and in terms of product marketing and development, these are exciting times, and I am looking forward to exploiting these developments in rebuilding these two great British musical electronic brands as a major force on their home territory.”

In picture: UK area sales manager, Simon Alexander and international business development, sales and marketing director, Paul Brewis on the Musikmesse stand.

30th April 2013

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