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Showtech 2013: Event Technology of Tomorrow

International technology projects, the latest trends in virtual reality and a new special exhibition area devoted to HD picture effects - Showtech 2013 looks towards the future with new themes, workshops and special exhibition areas. From 18 to 20 June, the professionals from the theatre, film and event industry will again meet at the Berlin Exhibition Centre to learn about the technologies of the future and their proper use in front of, behind and on the stage.

With its offer in the stage technology segment, Showtech has been a world leader for many years. In professional lighting, audio and media technology, equipment and décor the trade show has also made a name for itself. More than 300 exhibitors are expected this year in Halls 1 to 4 at the foot of the Berlin Television Tower, which will present innovative high-tech products for event technology.

Top quality will be presented not only by the exhibition section, but also by the programme of the Showtech Conference and the special exhibition areas. The conference, which will once more be organised by DTHG, focuses, among other areas, on international technology projects - from the construction of large new event venues in China and Russia to cultural micro projects in the slums and favelas of the Latin American, Asian and African megacities.

In the field of stage, lighting and audio technology, the conference presents the technical possibilities of tomorrow's theatre. Topics include interactive media control systems and the creation of complex stage sets with the aid of computer technology.

Theatre stage or event venue: augmented and virtual reality have been part of artists' everyday work for some time. Computer-aided augmented reality makes visual and audible adventures possible that were unthinkable just a few years back, among them 3D worlds, holographic television on tablet PCs or spatial hearing. In a block of lectures on the Showtech conference programme on 19 June, several specialists will provide an insight into their workshops of the future, among them performance artist Sven Sören Beyer (Phase7), physicist Dr. Marcus Doering (pmd-art) or holography specialist Stephan Overkott (Outstanding Solutions).

New special area: Picture effects in HD. Showtech has long been a meeting place for visitors from the radio and television segment as well. Of interest to filmmakers this year will be the new special "Picture effects in HD" area. In lectures and workshops, experts from the film industry will demonstrate the best lighting tricks for HD photos and the correct use of the technology when showing make-up, hair and prosthetics. Using HD cameras, problems of presentation and the correct use of the technology will be demonstrated. Visitors are invited to take active part in experimenting. The new special area will be organised in cooperation with the German federation of filmmakers' associations.

In the last few years, the Safety Action Stage has been one of the crowd pullers at Showtech. In 2013, the programme on the special area again combines issues of industrial and visitor safety in the event industry. The agenda includes preventive measures such as the precise measurement of visitor capacity, correct handling of loads behind the scenes or stunt coordination. Another subject on the programme will be a visitor rescue operation from the stage pit. The Action Stage will be supplemented by the adjacent Safety Pavilion. Here exhibitors present their products and services in the field of industrial and visitor safety.

3rd April 2013

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