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Apex Appoints Two New Distributors in South East Asia
Apex Audio has made a significant step in the Asian pro audio market by appointing two new distributors, bringing to 34 the number of countries worldwide where sound professionals can purchase the company’s advanced audio products.
Established nearly 20 years ago, New Delhi-based White Eagle International (India) supplies products for prestigious audio-visual projects, with a full consultancy, installation and maintenance service. The company prides itself on supplying the best products to clients ranging from bars and clubs through to cinemas, shopping malls and stadia, making it a the perfect partner to help Apex reach further into the rapidly expanding Indian market.
“I have been aware of the growing reputation of Apex in the region and was really impressed with the products on offer, especially the class-leading Intelli-Series of system processors,” says White Eagles’s Arun Kalra. “We already have some major projects in the pipeline such as the Pangaea, Playboy clubs and the Hard Rock Café and I’m looking forward to working with Apex to develop the market further over the long term, along with Outline srl, which they work exceptionally well with.”
Now representing Apex in Singapore, Indonesia and Malaysia, Electronics & Engineering PTE Ltd (E&E) is one of the region’s leading suppliers to the professional audio, lighting and video industries. “For over 60 years, E&E has been a key player in many of the region’s highest profile projects, carefully choosing brands which complement its stature in the region,” says the company’s Gary Goh. “With Apex Audio processors and noise control systems delivering exceptional quality sound and flexibility, the two companies are an excellent fit.”
“Our profile in the Asia Pacific region has been developing well and we knew that we needed to expand, working with like-minded distribution partners in the southern and south east Asian regions,” says Apex international sales and marketing representative Craig Lovell. “Working with E&E and White Eagle Entertainment will greatly enhance our reach there in the live sound and fixed installation markets. I have known both companies for many years and have a lot of respect for them. We are looking forward to developing a strong and long-term relationship with them both.”
29th July 2013
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