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Parasol Advanced Systems Partners Up with Paul Rabinovitz of PMRi Consulting

Canada - After eight years of operating their business in Canada, Parasol Systems has secured several key partners in the USA, such as Bandit Lites, CPR, DPS, and Upstaging. The company has seen tremendous sales growth in the past year, but most of that success has been overseas in Europe and Asia. To assist in its efforts in growing the American market, Parasol Systems has announced its partnership with Paul Rabinovitz of PMRi Consulting.

Mr. Rabinovitz has over three decades of industry experience. As the former vice president of Ballantyne Strong, among many other prestigious roles, he offers a unique mix of product development, sales/marketing experience, and relationship building to his clients. As one of this industry’s biggest trade shows, LDI in Las Vegas, draws closer, the timing was perfect for enlisting Paul Rabinovitz in the business development role.

Co-founder and CEO of Parasol Systems, Hermann Fruhm, says: “Paul Rabinovitz is a well-connected and experienced lighting industry professional. He has already brought tremendous value to our team and we are sincerely looking forward to working with Paul after LDI.”

This has absolutely been the case. After only four weeks working with the Parasol team, Mr. Rabinovitz has solicited and signed representation contracts with four sales agencies to represent the Parasol product line. Kor Media and Lighting, Northeast Marketing, PSLP, and THG Marketing are the brand new agencies representing the Parasol brand covering a good portion of the United States.

6th November 2014

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