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High End Systems and AED Distribution expand European Master Distribution

High End Systems and AED Distribution have agreed to further expand their existing partnership from the European Master Distributorship of High End Systems products to South-Europe, Scandinavia and Africa.

After the strategic decision to professionalize the sales of High End products in Europe through the concept of Master Distribution, AED Distribution was appointed as European Master Distributor as of January 1, 2014. That partnership included most of the European

countries, incl. Russia, Turkey and Ukraine and is now expanded outside of the European territory. Not only will AED Distribution serve as Master Distributor for all European countries – now also serving the Scandinavian countries, Portugal, Italy, and Greece - but it will also take its first steps in the African continent, assuming distribution responsibilities for all of Africa.

The Master Distributorship concept via AED Distribution remains unchanged after a successful introduction in 2014 and continues to guarantee a higher service level for the customer in EMEA.

Renaat De Wilde, VP sales worldwide for High End Systems comments: "AED Distribution has, in 2014, again proven to be a highly professional and proactive Master Distributor for most of the European countries. AED has been able to assure a high level of response for professional sales, service, training, demos, local warehousing and financing. Moreover their state of the art facilities in Willebroek and Lint, Belgium offer customers a centralized hub with strong proximity to all European customers. We are very pleased that AED has now committed to expand this professional level of service throughout all of Europe and Africa. We are very much looking forward to a successful expansion of the relationship with the AED group which will greatly contribute to the successful growth that High End Systems has been experiencing!"

"We are very happy to further expand our business and territory for a brand that delivers state of the art products like High End Systems", adds Hans Vanderheijden, managing director at AED Distribution. "AED Distribution is committed to offer a toolbox of solutions to support the sales of High End Systems lighting consoles, fixtures and media servers. Not only is this of great advantage for our entire distribution network, but in the end it also benefits the end-user. Just a few of the possibilities are financing via AED Lease, trade-in actions via AED Second Hand, rental support and try-and-buy-offers via AED Rent, which enable AED to offer much more than just a well-respected product."

23rd December 2014

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