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HK Audio secures new exclusive Turkish distributor for 2015
Germany - HK Audio will increase its presence in Turkey significantly in 2015, after the German sound reinforcement firm signed an exclusive distribution deal with Yildirim Muzikhal.
The experienced Antalya-based distributor will be taking on the entire HK Audio product lineup – including the pro sound, install sound and MI ranges – in what is one of Europe’s largest and fastest-growing pro audio markets from January 1.
The relationship between the two companies began after HK Audio decided to make a strategic change of distributor in Turkey, and talks intensified when the two firms realized the vast opportunities working together could bring.
Florian Kunz, HK Audio’s international market manager, said: "The decision to work together with Yildirim Muzikhal was taken after a comprehensive meeting in Antalya. Our future distribution partner has an outstanding history of project work, an established sales representative and service team, and a reliable customer network in the event and hotel industry, which is crucial for our Install Sound range in particular. Manager Zeki Yildirim and his team are hugely experienced in the audio and lighting sector, and their visions for the future match HK Audio’s completely. We’re looking forward to a long and successful relationship together."
The Yildirim Muzikhal sales team has already undertaken an intensive three-day product training course at HK Audio’s headquarters in St. Wendel, Germany, and future events are also planned for 2015 to further help expand knowledge of the brand across Turkey.
In picture: HK Audio international marketing manager Florian Kunz, Yildirim Muzikhal’s Zeki Yildirim and HK Audio managing director Hans Stamer celebrate the new deal at HK Audio HQ in St. Wendel, Germany.
22nd December 2014
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