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Le Mark 'Let it Shine' with the Production Office
UK - Le Mark has produced its professional tour labels for the Production Office Ltd for the Gary Barlow Since I Saw You Last arena tour 2014.
“Thinking about design is hard but not thinking about it can be a disaster,” wrote Ralp Caplan. The Production Office Ltd is one of the world’s leading concert tour and event production companies with offices in London and New York proving how important this statement is.
Georgie King contacted Le Mark’s Linda Gibbons with a brief to produce a clear, durable and position specific labelling system. This would be used on all the road cased equipment destined for the current Gary Barlow Since I Saw You Last arena tour.
Le Mark’s tried-and-tested Tour Labels were chosen. This enabled TPO to select Le Mark’s multicolour digital printing option, enabling 12 sector specific designs to be produced running consecutively 1 to 12. This provided a simple but very effective 12 colour coded system for the tours road cases, which ensured that ‘catering', 'staging', 'furniture', 'lights', 'sound' and 'SFX & Backline' went where they were intended smoothly and efficiently during the load-in and get-out process.
Linda Gibbons said: "Road case label design and planning really will pay off when it comes to tour production equipment identification.
“Le Mark has over 30 years experience in this process. However, I must congratulate TPO and Georgie, they really got it right, in fact when it came to design they really “Let it Shine”!
30th April 2014
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