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L-Acoustics Reinforces Asia Operations with new Application Engineer

L-Acoustics Reinforces Asia Operations with new Application Engineer

France - L-Acoustics has announced the appointment of long-serving industry professional Alvin Koh (pictured) as applications engineer for Asia, reinforcing L-Acoustics’ growth and commitment to its customer base throughout the Asian region. Alvin will be based in Kuala Lumpur and will provide technical support to L-Acoustic’s customers through the company’s existing regional distribution network.

Prior to joining L-Acoustics, Alvin worked for Singapore based sound rental company Pantomime Entertainment Pte Ltd, starting as a sound engineer and eventually becoming the Malaysian director of the company. In 1996 he created his own consultancy Clef Production.

Alvin brings more than 20 years of experience in leading roles such as FOH engineer and system engineer and worked with top class acts such as Bryan Adams, Cyndi Lauper, Sting, Depeche Mode, Phil Collins, Santana and Mariah Carey to name a few.

Said Florent Bernard, director of application, touring: “When I first met Alvin, I was impressed by his technical expertise, product knowledge and communication abilities within a team. After working for us as an independent consultant for almost a year, it only seemed natural to offer this newly created position.”

Cédric Montrezor, director of application, install, added: “Alvin is a great addition to our application support team in Asia. He will serve as the primary technical contact for our Asian distributors for the installation projects providing sound design support, product demonstration support and system calibration. With his experience, I am confident Alvin will be a great asset for L-Acoustics.”

Speaking of his appointment, Alvin commented: “As a sound expert in this field, I have been a fan of the L-Acoustics systems for years, so I am thrilled to be joining the company. Their commitment to the Asian market is indisputable, and I am looking forward to further strengthening the brand in this region.”

“Systematic training is a key core value at L-Acoustics and one that is recognized by our customers,” confirms David Cooper, L-Acoustics regional sales manager for Asia. “The appointment of Alvin will help to ensure that we efficiently deliver our training programs as well as expand our overall support in a region that is flourishing for us.” 

13th May 2014

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