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Cadac counts successes at ABTT and InfoComm making strategic advances in UK and US
Cadac is set to capitalise on its successes at the ABTT Theatre show with LMC Audio Systems Ltd., and at InfoComm with its Cadac Audio North American sales and distribution arm.
Speaking after his company’s first public showing of the CDC eight digital audio console, at ABTT, LMC Audio Systems managing director Paul Hinkly said: “There was tremendous interest, both among the theatre sound fraternity and the growing number of concert touring and corporate AV visitors to the show. The ever increasing variety of premium pro-audio products and technological convergence across pro-audio sectors is attracting more and more of these customers to ABTT.”
Moving forward, LMC Audio Systems’ sales team is embarking on an extensive demonstration programme across the UK, to all market sectors. “With its ‘next generation’ gesture-based touch screen operation, stunning sound quality, and network scalability and connectivity,” continues Hinkly' “The CDC eight offers considerable operational and performance advantages to our customers in all sound production sectors. For the theatre sound sector in particular, Cadac is a name that has fallen off the radar in recent years for a lot of people. A large part of our task is reintroducing them to the brand and the new digital offering.”
Meanwhile the company used InfoComm as a platform to promote its recently extended product line and new North American division, Cadac Audio Ltd. US and Canada. Post InfoComm, the division’s general manager Paul Morini stated: “Cadac created a big impression with attendees at this year’s InfoComm, with the new dedicated US and Canada operation, a new look booth, new software development, lots of new product, and the presence of the company’s engineering and marketing crew.
“Apart from generating interest in the updates and ongoing developments of CDC eight and its newly acquired systems capabilities, we were there to make connections and establish alliances, most importantly in creating our sales and marketing network. The coming weeks and months will see the fruits of these efforts, as we roll out the sales network across all States.”
In picture: First showing for Cadac at ABTT. Cadac sales manager Rob Hughes and LMC Audio Systems managing director Paul Hinkly; Cadac at InfoComm 2014.
14th July 2014
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