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Abacus Dubai Counts on Robe
Abacus is an equipment rental and technical production company based in Dubai which is active on the live events scene. Founded five years ago initially as an AV supplier by Vimal Kumar, Abacus is headquartered in the Al Qoz 1 business district of Dubai. Its lighting division was started two years ago with an immediate investment in Robe moving lights with the purchase of 16 MMX Spots and 16 LEDWash 1200s
Before Abacus, Vimal worked on other business ventures in Dubai – he’s been a resident for 11 years – and previous to that, ran a portfolio of businesses in Bangalore, India. It was his astute entrepreneurial eye that spotted a need for efficient, high-quality, flexible production and technology based solutions providers in the UAE, and so he launched Abacus. “Dubai is a very business friendly environment,” he comments.
It was a smart move, as – in spite of the obvious economic challenges back in 2009 – today they are busy and still growing with 35 full time employees covering around 300 events throughout the ‘season’, and with a raft of satisfied clients.
Director of sales, Nidheesh Hari explains that Abacus provides full production for conferences, exhibitions, product launches – large and small – award ceremonies, and small to medium music concerts, offering including lighting, audio and video. They can offer design services or work with the client’s own design team and concepts, depending on the set up. They assessed all the options carefully before choosing Robe, and also sought advice from other industry professionals, as committing to a moving light brand was a big move.
“Robe has an excellent reputation, the price and the terms are good, and we know that we have superb service and support from the Robe Middle East operation,” explains Vimal.
The whole company is delighted with the decision. The crew and technicians all love working with the fixtures, and having the Robe technology on-board means that they can add great creative lighting to any project. “The MMX Spots and the LED Washes are very bright and so small – four units are enough to make any reasonably sized room look beautiful and atmospheric,” enthuses Nidheesh.
Much of their work takes place in the multifarious ballroom venues throughout the Emirates of Dubai and Abu Dhabi – their crews know all the popular ones extremely well! Recent events have included lighting the Abu Dhabi Airport Authority Gala Dinner at the Aloft Hotel in the city; an awards summit event for HP in the Madinat Jumeirah Arena, Dubai, and a gala dinner for Fujitsu at Atlantis, The Palm, Dubai.
Abacus has also recently made major new purchases of d&b audio equipment, and more lighting investment is planned in the next year.
In picture: Nidheesh Hari (Abacus’s director of sales), Elie Battah (general manager, Robe Middle East) and Vimal Kumar, owner and founder of Abacus.
14th January 2015
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