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Birmingham Hippodrome upgrades external signage with ADI’s LED solution
UK - Birmingham Hippodrome have digitized their external façade by converting existing signage to a high impact LED solution, created by specialists ADI. A 20m² LED display, back-lit lettering and light strips combine to bring greater flexibility and promotional impact to the most popular single auditorium in the UK.
With their ability to show high quality video clips and exclusive previews, Birmingham Hippodrome are attracting increased interest from the passing public, which ultimately drives footfall and ticket sales for the range of world-class productions and performances they host throughout the year.
Mike Bradford, Birmingham Hippodrome’s director of operations commented: “By incorporating a digital screen we can communicate our extensive programme in a single signage solution, taking our external marketing to a whole new level and achieving greater stand-out for the venue itself. We chose to partner with ADI because of their specialism in LED and their ability to oversee the entire project, co-ordinating additional elements that add impact.”
With an extensive skill-set, ADI centrally-managed the multi-faceted digital signage project, from proposing initial design options through to the installation process. ADI will also provide service and maintenance over the lifetime of the digital signage.
Drew Burrow, ADI’s business development manager, added: “Leisure and live entertainment venues are increasingly embracing LED screen technology because it offers incredible opportunities in terms of visitor experience and commercial value.”
ADI’s 10mm outdoor SMD product was specified for the 20m² portrait screen since it delivers clarity, energy efficiencies and durability in an outdoor environment. The venue’s name has been created in back-lit lettering with adjustable colours, while changeable LED lights strips run from the top to bottom edge of the signage.
ADI also co-ordinated the primary and secondary supporting steelwork, in addition to cladding panels for a contemporary finish that compliments Birmingham Hippodrome’s modern exterior.
8th January 2015
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