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Increase in exhibitors, content and attendees ensure success For event tech live 2015
UK – More than 1050 attendees from over 60 countries visited Event Tech Live 2015 when it was held at the Old Truman Brewery, London on 11th November 2015. With 64 exhibitors and a packed programme of content delivered straight to the show floor, from the main stage, two camp fire areas and a tech demo theatre, all designed with maximum attendee interaction and engagement in mind, the show delivered on all fronts. Organiser, AMP Events reports that the 2015 event saw a 40% increase in exhibitors, a 40% increase in content and a 20% increase in attendees.
Highlights from this year’s event included a packed ‘Ask me Anything’ session with Julius Solaris, editor of EventMB, fielding questions via Glisser and the show floor, he dismissed the notion of Europe trailing behind the US in event technology innovation. He singled out beacons, the micro-location-based tool that uses Bluetooth low energy for communicating with enabled devices, as the best practice he’s seen of tech supporting meaningful delegate networking.
The Make Your Own Device (MYOD) panel headed by Mitesh Patel, Microsoft’s mobility specialist, pointed out the transient nature of a ‘day in the office’ in 2015 and focussing on our need to be connected all the time. Patel said: “There are more mobile devices on the planet than human beings and statistics show we are more productive outside than inside the office as a result. To that end, we can customise devices to our customers’ spec.”
Adam Parry, Event Tech Live’s co-founder and commercial director said: “The second edition of Event Tech Live had a lot to live up to given how successful our launch was in 2014. I think it’s fair to say that it didn’t disappoint; we’ve had amazing feedback from attendees, speakers and exhibitors. People love the format and the fact that we integrate event tech wherever we can. The use of Glisser throughout many of the sessions ensured that our attendees were able to ask specific questions and many of the panel discussions on the main stage flowed exceptionally well as a result. The iWaz.at app facilitated networking, there were 413 meetings booked pre-show via 636 messages between attendees and exhibitors, pre, during and post show. The use of Zappar’s augmented reality tech and the Swagbag competition really had the audience engaged with exhibitors.”
Jeremy Rollinson, Forge Special Projects who exhibited commented: “I saw a big shift in attitude at Event Tech Live this year. Instead of expressing interest in technology the visitors were actively discussing how they could best utilise it. We've even had people chasing us post event for trials and quotes, that's a new experience.”
Graham Lord, Spark Thinking commented on his visit to the show: “I went to Event Tech Live with an open mind and a desire to see new and exciting products first hand. Whilst, for an event geek like myself, this was a hugely enjoyable part of the show, I will attend next year due to the conversations and interactions that were enabled by the show and the format.”
James Wood, Event Wallet exhibited and was delighted with the results: “While we’ve had some great trial events with beta partners, Event Tech Live was our first opportunity to make a really good first impression on the wider industry, appealing to our target audience of event mangers, organisers and exhibitors.”
“We’re already planning for 2016, it’s our job now to watch how the market evolves and ensure that next year’s event is meeting the needs of our audience,” Adam Parry, co-founder and commercial director of Event Tech Live concluded.
24th November 2015
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