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S+H Cubed in Hungary
Hungary – Devon-based drapes, starcloth, LED and visual effects specialist S+H Technical Support supplied its innovative LED Video Floor product to the first Hungarian edition of popular television games show, The Cube.
Recorded at the Stern Film Studio on Pomaz, close to Budapest, Hungarian producers Show & Game Production Ltd followed the style directions and replicated the rules established by the original UK series producers, Objective Television, who licensed this version to be broadcast on leading commercial channel, TV2.
Hungarian production manager Krisztina Bene explained that they were recommended by Objective Television to S+H as the interactive floor supplier and from which they also rented key elements of the set.
Presented (in the UK) by Phillip Schofield, Cube contestants can win up to £250,000 cash by completing straightforward tasks like balancing, catching, throwing, estimating, reacting, memorising, etc within a 4x4 metre Perspex cube, but which becomes extremely challenging with the addition of disorientating visual and sonic effects, plus the pressure of being in front of a live audience.
The video floor has an absolutely integral role in the show’s overall concept, and in the Hungarian edition it was installed and used exactly as described in the production rule book.
S+H’s Mark Mason was on site in Pomaz to ensure the set-up, testing and installation went smoothly and efficiently. “Mark and Terry (Murtha) from S+H gave us excellent support and great service; the communication was good and they made everything very easy,” comments Krisztina, adding: “the video floor product was extremely robust and worked perfectly for the effects.”
S+H’s product was originally specified for the first UK series in 2009 by set designer Julian Healey as a versatile, robust and cost-effective solution to run the floor-based immersive visual effects, and it’s been used ever since.
In Hungary, the floor of The Cube was comprised from 36 panels of Video Floor making a 3.6 metre square surface area. This Video Floor is a completely bespoke 20mm video tile product available only through S + H Technical in the UK and Europe.
Using the ‘DIP’ system of three RGB LEDs positioned next to each other to populate the LED PCBs (as opposed to SMD boards) a specific quality of pixel is produced that is ideally suited to the Cube’s video content, as the floor of The Cube becomes a volatile and unpredictable physical boundary with which contestants have to deal and overcome whilst they perform the tasks!
S+H has over 100 panels of Video Floor in its current hire stock which is out constantly on a variety of projects. Apart from TV shows, it’s also very popular for making interactive bar areas at events, for ‘live’ dance floors at parties and spectacular fashion show runways, where anti-skid properties and inventive thermal management systems ensure maximum safety.
Tough and well-engineered, it has a high abrasive-resistance and a strong aluminium alloy transparent covering, so it can be directly trampled on and stomped over without compromise. The panels can also be joined seamlessly for continuous runs of video. The airtight design is IP68 rated, so also good for exterior work and the modular design makes it quick, easy and user-friendly to assemble.
S+H’s Video Floor was also in action on the latest UK series of The Cube which aired this summer, and has been used on roll-outs of the show in the Ukraine and Portugal.
Photos: Döme Vereczkei
4th November 2015
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