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ETC introduces the ScentFourAromaEngine

ETC introduces the ScentFourAromaEngine
ETC introduces the ScentFourAromaEngine

The scent of freshly baked cake reminds you of your grandmother’s love. A whiff of sunscreen makes you long for a holiday. The whiff of cheap deodorant sparks the same nervous excitement you had during your first teenage kiss.

Smell is our strongest sense, instantly triggering emotions and memories. And for too long, it has been the missing piece in the authentic theatre puzzle. But ETC’s new ScentFourAromaEngine changes all of that, by bringing the power of smell to the stage.

The ScentFourAromaEngine works with any ETC fixture, including conventional Source Four, Source Four LED, Selador Classic, Selador Desire, GDS by ETC, and ColorSource PAR units. “Lighting designers around the globe rely on ETC for the highest-quality light,” says Jim Uphoff, ETC fixtures product manager and the developer of the ScentFourAromaEngine. “Now you can take your artistry to the next level by adding scents to match the action – and, more importantly, the lighting – in a production.”

Available in three footprints – TinyWhiff, InhaleDeeply and TotalKnockout – the ScentFourAromaEngine allows you to control the amount of output a scene requires. It comes with 14 scent profiles that can be mixed and matched to create a nearly limitless range of smells. “Our desks now have a new feature, the Scent Picker, which makes it super easy to dial up the right fragrance,” explains ETC entertainment market manager Matt Armendariz-Kerr. “Simply pick a featured scent profile – like strawberry, rubber tyre or baby powder – from a list, or experiment with different combinations on the scent wheel to make your own.”

There are several mounting options that ship with the ScentFourAromaEngines: Sniff-brand clamps, ReekRope, regular gaffer tape, or FourGum, a patent-pending chewing gum that ETC developed for use with this product. They all allow for quick attachment of the ScentFourAromaEngine, even to fixtures on existing rigs.

“This is a groundbreaking product for the theatre,” describes Uphoff. “Just as the Source Four fixture transformed stage lighting, the ScentFourAromaEngine will revolutionise stage fragrances. It’s a product you have to smell to believe.”

The ScentFourAromaEngine will be available for purchase on Tuesday 30 February 2016. A new version of the product, which can bring the smell of creativity to television, Blu-ray, DVDs and all mobile devices will be released Wednesday 30 February 2017.

To learn more about ETC’s ScentFourAromaEngine, visit www.etcconnect.com/Aroma. A video about the ScentFourAromaEngine and its development can be found at http://j.mp/ScentFour

A folder containing high resolution photos of the ScentFourAromaEngine and its development can be found at http://cloud.digitaldeluxe.co.uk/aSX5

In picture: The ScentFourAromaEngine with its developer Jim Uphoff.

1st April 2015

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