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Avolites appoints IES as distributor for India
Lighting and video control specialist Avolites has announced the appointment of Integrated Entertainment Solutions (IES) as its sole distributor for the Indian market. The announcement comes ahead of the two companies combining their efforts to exhibit the latest and greatest from Avolites at the Palm Expo at the end of May.
IES is an 18 year old distribution & trading company based in Mumbai, pioneering in the fields of intelligent lighting, pro-sound and control systems. Their expertise stretches beyond distribution to encompass solutions from entertainment-related venues such as nightclubs to architectural installations.
Avolites' story in India stems back over 20 years when directors Steve and Koy conducted the first workshop there in 2002. Regular training opportunities continued, and so grew the relationships with the local LDs and rental companies.
As the sole distributor for the region, IES will undertake local marketing, training and support for Avolites' Titan lighting control and Ai video control product ranges, in addition to sales for the Indian market.
"We are delighted to announce IES as our sole distributor for India," says Avolites sales manager Stephen Baird-Smith. "They have a very professional approach to sales and marketing which we felt would help us to deliver the benefits of our latest Titan product range to the Indian market. Their affiliations with innovative brands, and commitment to genuine products speak for themselves."
"India is a market which craves the latest technology," continues Avolites sales director Koy Neminathan. "The latest technology requires local expertise and switched on marketing to engage the market. This appointment means localised, targeted marketing, full time support and up to the minute product knowledge as well as regular training sessions, all accessible on a local level.
"We believe IES are well placed to take Avolites to the next level in this extensive market."
IES begin their association with Avolites this month, with the two companies presenting at Palm Expo India from the 28-30th May. Find them on stand C56-E55 at the Bombay Exhibition Centre, Mumbai.
In picture: Koy Neminathan, Kekul Sheth, Stephen Baird-Smith, Rasesh Parekh and Steve Warren.
27th May 2015
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