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BlackTrax transports captivated audience at Maasvlakte II Terminal launch

BlackTrax transports captivated audience at Maasvlakte II Terminal launch
BlackTrax transports captivated audience at Maasvlakte II Terminal launch

The Netherlands – Working for show designers BIND Film, Jurlights were tasked with providing a technical concept for the captivating launch presentation of Maasvlakte II Terminal, Rotterdam on 25 April 2015. On an unprecedented size and scale, the launch ushered in a new era in port operations at APM Terminals with a little help from BlackTrax real-time motion tracking solution from CAST BlackTrax Ltd.

The opening of the world’s safest, first fully automated, zero emissions container terminal was attended by The Netherlands’ Monarch King Willem-Alexander and 500 senior representatives from the global shipping industry and world governments.

“The only way to accurately track the Lift-Automated Guide Vehicles (AGV) across the 400 by 200-ft area was by using BlackTrax,” explains Menno Broere, creative director at Jurlights.

In describing the project workflow, Broere says: “BIND and Jurlights designed the show across 16 x 40ft shipping containers fitted with 12m wide by 2.5m high LED video screens. The screens were viewed by the audience who were stationed aboard a temporary viewing platform.”

“For the moving part of the presentation, we positioned BlackTrax BT Beacons on six AVGs that sent out real-time positioning data to d3 Technologies 4x2 pro media servers to track the display of presentation content and dance performers. Effectively the AGV’s were driving over a giant virtual canvas. Using BlackTrax, the position of the AGV’s determined which part of the canvas was shown.”

Throughout the show and prior to the event, BlackTrax’s product manager, Marty Cochrane was on hand to assist with any questions. Thorough preparations made it possible for Jurlights to install and calibrate the LED displays in only a few hours and BlackTrax was working within minutes.

Igor Silva, marketing director at CAST BlackTrax said: “We’re delighted to see that BlackTrax has been deployed to drive choreographed content on to screens – now a new updated feature of BlackTrax. The amazing work that Jurlights did for this event firmly positions APM Terminals as the leading port operator in the world in the most strategic port in Europe.”

Since investing in BlackTrax, Jurlights has deployed BlackTrax to track lighting and video in corporate events. And the last word goes to Broere who said: “For us, BlackTrax opens up a lot of new possibilities to tell the story of our clients – and that’s what our business is all about!”

photos: Ruud Taal, Jurlights

27th May 2015

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