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Hawthorn Produces Marketing Excellence Awards 2015
UK - The Chartered Institute of Marketing held their Marketing Excellence Awards at the end of April at Grosvenor House in Park Lane, London, when Anne Godfrey, CIM chief executive hosted 600 of the brightest and best from the UK’s advertising and marketing agency world. Hawthorn designed and delivered the technical production that included providing support for comedian Russell Kane, who set the scene for an energetic and humorous atmosphere for the evening with his entertaining comedic performance between dinner courses and amusing off the cuff comments and quips throughout the awards ceremony!
The coveted Marketing Excellence Awards were given away to 22 winners in various categories ranging from Marketer of the Year to Digital Transformation. Agency of the Year went to Brand & Deliver and the Grand Prix Award was handed to the marketing partnership between Arts University Bournemouth and Bond & Coyne. Guerrilla picked up the award for their live activation of Alnwick Castle. Notably live activations featured strongly in the campaigns produced by many of the winners and nominees; testament to the growing emphasis that brand owners have placed on events as a vital part of their communications strategy for delivering brand messages to their audiences.
Chris Smith, Hawthorn project manager created an extravagant stage set up for the awards. A 70ft stage with black draped backdrop formed the staging infrastructure. A large main screen 29ft x 10ft was flanked by two smaller 19ft by 9ft screens to project the award categories, nominations and winners mixed in with sound, video and interviews Hawthorn also created the impressive content for the show as part of their pre-production offering. Hawthorn made full use of their stock of Clay Paky B-Eye 20s as the main feature lighting effect to profile the evening’s activities.
Claire Swanborough, events manager for CIM said: “This year’s Marketing Excellence Awards was a great success! The support from professional production team Hawthorns, our host Russell Kane and the best of the marketing profession as our finalists were just fantastic.”
11th May 2015
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