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BlackTrax to soon celebrate 1,500-event milestone
CAST announced that its multi-award winning BlackTrax real-time motion tracking solution has been deployed in 1,485 plus shows since late 2013.
Adding to its international presence, BlackTrax has a growing ecosystem of partners that benefit from easy on-site training and support, enabling them to push the boundaries of what can be achieved for their clients. Additional technology partners include Mark Roberts Motion Control, AI Media Servers, Jurlights – Netherlands, The Unit – Netherlands, Production Technology LLC Protec – Dubai, Prolight – Poland, DWP Live – Tennessee and Spirit Events in Toronto, with many more in the pipeline.
“It’s going to be terrific to see our BlackTrax system reach this milestone,” says Gil Densham from CAST. “It is a product built out of passion from a lot of dedicated people and it has proven to be an essential resource for companies wanting to track people and objects allowing them to be more creative with their shows. The number of projects that BlackTrax has helped, is testament to not just the BlackTrax team who built it, but to the international companies who it has helped along the way.”
Today, the award-winning BlackTrax system offers the fastest and most efficient calibration process for tracking cameras, moving lights, sound and projectors, plus soon to be added lasers. It’s the only system that uses Instant Target Acquisition (ITA) technology, ensuring that the tracking LED’s are recognised with their own unique identity, within 100th of a second after they are seen.
BlackTrax’s Intelligent tracking, adjusts to fit different situations, by using the on-board smoothing and prediction learning algorithms, ensuring flawless performance for all users. Recently, BlackTrax set its own world record in the biggest distance ever tracked. Jurlights from the Netherlands used BlackTrax to track six 40-ft shipping containers fitted with LED screens, over a distance of 80,000 square feet or a 200 by 400ft volume area outdoors, for the opening of Maasvlakte II at APM Terminals in Rotterdam.
“For many people, BlackTrax has been a life-changing moment, as it has helped lead projects and jobs, vastly improving their production values. Overall, our customers haven’t had to change their production scope, or compromise their creativity in making BlackTrax work for them. In fact it has enhanced their creativity, their freedom and allowed for complete spontaneity, while solving other production problems and also reduced their production costs,” adds Densham.
BlackTrax has been deployed at a diverse number of events. Commenting in a behind the scenes video, Sam Bergen, executive creative director at Energy BBDO says: “For Bud Light's Real Life Pac-Man commercial, we re-created the classic video game in the real world and partnered with BlackTrax using their amazing technology to bring the game to life. The life-sized Pac-Man game-board worked just like the arcade game, using BlackTrax the lights seamlessly turned off as Riley, the real guy featured in the commercial, ran over them. Our client was delighted with the results of the live commercial shoot which broadcast during the Superbowl and on social media to millions.”
BlackTrax is also used in arena size touring shows daily. To name a few these they include Cirque du Soleil’s Varekai and Feld Entertainment’s Marvel Universe LIVE!.
BlackTrax was also used recently by Prolight to drive lights and projections while tracking the dancers in Dancing With The Stars broadcast on Polsat TV, Poland.
And a panel of expert designers and programmers in the disciplines of Lighting, Sound and Projection selected the BlackTrax system as the winner, in the projection software category, at the Live Design Products of the Year Awards 2015.
26th June 2015
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