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Picture Perfect with Doughty Engineering
Based Upon is a London studio working at the front line of British creative enterprise, delivering a pioneering approach to the creation of artwork, unique objects and design pieces. Established in 2004 by twin brothers Ian and Richard Abell, Based Upon is a family company, founded on an ethos of open exploration and a commitment to continuous innovation. Today, made up of a team of 45 artists, craftspeople and designers, and working together with an international network of creative specialists, Based Upon brings to life ground breaking art and design works for clients around the world.
Earlier this year, the company installed a new photography studio at its premises in south east London and brought Doughty Engineering on board to design, fabricate and install a large scale adjustable reflector.
Jonathan Webb, in charge of product photography and production at Based Upon, explained: "We knew from the minute we began work on our new studios that we needed would need to find a company that could fabricate a very bespoke piece of kit that would enable us to produce the photography of the highest quality. There are various off-the-shelf solutions available but we visualised having something on a much greater scale. Someone recommended that we get in touch with Doughty Engineering and following an initial conversation with Mark Chorley, we were confident they were the right people for the job."
Mark added: "We first started looking at ideas with Jonathan and his colleagues last November. The team at Based Upon create some absolutely amazing work and it was apparent that they needed a something unique in order to do justice to the items they were photographing. Taking into account the space of the studio, and some basic information supplied by Based Upon, it was then up to us at Doughty to develop the entire concept from scratch."
Mark's design incorporated a chain hoist and 5m x 5m truss frame with a special truss adaptor enabling the truss structure to be suspend from a single hanging point. This single hanging point allows the frame angle to be adjusted in any plane to act as a reflector.
Jonathan concluded: "Mark and the Doughty team have been instrumental in giving us what we need in order to produce top quality photography. We really only had very basic information for them to work from yet they ran with it and the result was a piece of kit designed to meet our needs exactly. The entire experience of working with Doughty has been a pleasure and although we don't have any more projects of this kind, we will certainly be recommending Doughty to others in the future.”
27th August 2015
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