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SSL Appoints Paul Mac as Content Creator
UK – Solid State Logic has announced the appointment of Paul Mac to the position of content creator. Based at SSL’s UK headquarters, Mac will be responsible for a range of SSL's published content, including user stories, press releases, video content, and sales materials. He will also be the worldwide first point of contact for editorial enquiries across all of SSL’s market sectors.
"We are very excited to have Paul join the team," explains SSL's head of marketing Dan Duffell. "Our in-house marketing team has grown significantly in the last couple of years as we address our increasingly diverse channels of communication with our customers. Paul has deep technical knowledge, is an excellent writer, and brings a wealth of experience in presenting creative, technical, and practical aspects of production, performance, and technology to professional users. He will significantly strengthen our capacity to create and deliver a wide range of rich media content to our customers."
"I'm excited to be joining SSL," comments Mac. "It's a legendary company with a culture of integrity, staffed by fantastic people with a passion for audio."
Mac has a range of experience across the audio industry in operator, engineering, and media roles, including a 14-year term as the Editor of Audio Media magazine.
As part of the restructuring of SSL's marketing operations, SSL has changed its more than 20-year relationship with media agency D Pagan Communications. "We have had a long and very successful association with D Pagan and unreservedly endorse their professionalism and effectiveness,” explains Duffell. “Although SSL media relations are now being handled in-house, I have no hesitation in recommending the D Pagan team."
24th September 2015
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