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Chroma-Q Announces Appointment of Jessica Allan in International Business Development Role
Chroma-Q, a world-renowned brand of premium performance LED lighting solutions manufactured in North America, has announced the appointment of well-known industry figure, Jessica Allan, in a new international business development role.
With immediate effect, Jessica is responsible for overseeing development of the Chroma-Q brand in the EMEA (Europe, Middle East and Africa) and APAC (Asia-Pacific) international sales territories. This position is a result of Chroma-Q's continued strong ongoing growth in the global entertainment and commercial lighting markets.
In the role, Jessica will work closely with Chroma-Q's brand manager, John Fuller, to promote their fast-growing portfolio of lighting solutions designed for entertainment, film, TV, architectural and other key market segments.
She has more than 17 years of invaluable industry knowledge and experience, gained in various roles spanning sales, business development and event production. Jessica has worked with some of the world's leading lighting and production designers, production managers, rental companies and manufacturers, giving her strong all-round commercial experience in many industry disciplines.
Jessica established her career at Martin Professional, progressing during her 14 years from their UK subsidiary to the company's Danish headquarters. She initially built her reputation managing a variety of market segments, from Concert and Theatre to TV and Film in the UK. During her latter position at Martin HQ, Jessica oversaw the EMEA market in the role of business area manager - touring and production, where she utilised her market knowledge and strategic skills. As well as honing her account management and strategy skills, these roles provided Jessica with experience working alongside marketing and product management teams to launch new models.
She then moved into an events and production-focussed business development role, working for 14 months at the London offices of internationally renowned staging company, TAIT as sales manager concert touring Europe. This involved building relationships with production managers, pioneering designers and other creative companies to fulfil their technically demanding requirements for unusual and bespoke set and stage creations utilising the very latest in staging, automation, LED lighting, video and visual effects solutions.
Jessica then invested time in developing her own business, Productionomics, a long-running personal passion to catalogue and record data on event productions in order to help identify trends in technology and also to keep a historical record of the industry. This was followed by a year's sabbatical. Additionally, since 2009 Jessica has supported the industry through joining the voluntary committee for Showlight, the acclaimed international lighting conference by and for lighting professionals that takes place every four years. She will continue her involvement in this.
Jessica will be based in the UK and can be reached at +44 (0)7825 084117, or via email: Jessica.Allan@chroma-q.com
She will be attending the BSC Expo 2016 trade show at Battersea Evolution, Battersea Park, London UK, between 29th - 30th January 2016, to discuss highlights from the Chroma-Q LED product range on the stand (213) of UK dealer, A.C. Entertainment Technologies.
Models being showcased include the innovative new Space Force LED space light fixture – highly efficient and natively single source, the fixture is colour tuneable between 2700K and 6000K. Furthermore, the diffuse nature of its output negates the need for silks or skirts. Selected models from the Chroma-Q 'Studio' range of daylight, tungsten and variable white LED fixtures will also be on display, including the Studio One 100 LED PAR, which features a fully homogenised output for above par performance from a white source and the Studio Force range of standard and phosphor LED washlights.
The Chroma-Q range of premium performance solutions is designed and built to exacting standards in North America, and has been adopted by many leading designers and specifiers for some of today's most demanding and prestigious lighting applications. As a result of this, the brand has received awards from several industry associations.
8th January 2016
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