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Powersoft Takes the High Ground at ISE 2016
The Netherlands – Powersoft arrives at ISE 2016 (Booth #7K-182) on the back of an incredible year spent raising market share in global markets.
Aside from its successes in concert touring, the release of the Dante-supporting Ottocanali series of multi-channel amplifiers (12K4, 8K4, 4K4) has given the company a platform for installers that in turn has enabled it to raise its profile exponentially at this vitally important show.
Fittingly the journey through 2015 ended with two Powersoft 12K4 amplifiers being specified and installed at global flagship brand the Ministry of Sound London, to drive the newly enhanced Dolby Atmos system in the main room, while across London at the same time Old Barn Audio was installing Powersoft at the Olympic White Water Centre and sister venue the Lee Valley Ice Centre, which also hosts several London Ice Hockey teams.
OBA’s story is typical of many global integrators. “Both venues required multi-zone multi-input systems and we deployed an array of low impedance and high impedance amplifiers, including K3’s, Duecanalis, Ottocanalis, M28Qs and M14Ds. Powersoft is the amplifier of choice for us for many reasons – size, power, reliability, build quality and warranty length. Powersoft are at the pinnacle of amplifier design and we wouldn't use anything else.”
But it has not only been the world’s leading dance club and Olympic sports venues that have been knocking at the Italian manufacturer’s door. Since the release of the new Ottocanali series they have increasingly been opening channels into the world of casinos and theme parks, theatres and concert venues.
This escalating network will be reflected in Powersoft’s stand design at ISE where they partner with their Dutch distributor TM Audio, part of the Ampco Flashlight Group.
Powersoft has injected typical Italian style and swagger, adopting a white, ‘building block’ Tetris-like theme that subliminally focuses integrator attention on the importance of interoperability and functionality between systems.
As a clear differentiator from the competition, the set of white furniture resembling the Tetris blocks, will be offset by a single Tetriminos piece in the form of a blue cube, which designates Powersoft’s amps.
Explains Powersoft’s brand and communication director, Francesco Fanicchi: “This eye catching stand has been set up to differentiate us from the competition and demonstrate how Powersoft amps suit any application. The slogan: ‘Install-dedicated amplifiers. Designed to always fit in’ sends a clear message to visitors at what is the system integrators’ main European trade show.” This also links up to a new web campaign initiated by Fanicchi with links to major pro-audio websites.
Away from the booth, the Italian company will be sponsoring AV Magazine’s AV Academy, where Ottocanali DSP+D and the X Series will feature in these educational seminars. Also, for the third consecutive year, Powersoft will be co-sponsoring Dante AV Networking World, where in the midst of the Dante training workshops will be further Ottocanali and X Series product demonstrations.
Francesco Fanicchi is clear as to the benefits of these extra-curricular participations. “As a leading provider of innovative audio technology, we want to help give integrators the additional boost that will enable them to operate at the highest level possible.”
Of course, such mercurial growth has to be supported with solid infrastructure, global training academies and qualified human resource. To that end Powersoft recently recruited the hugely experienced Benelux-based Marc Kocks in the newly created role of business development manager (install market) for the EMEA region, as a precursor to establishing a new application team.
Marc is certainly no stranger to ISE. Based nearby, for 20 years he held an executive position within the Flashlight Ampco Group.
“Powersoft’s products, team and technologies are among the most professional and advanced in our industry, and I look forward to meeting both existing and potential customers during ISE 2016,” he concluded.
27th January 2016
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