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TAIT provides unique sensory experience with Kinetic Art Sculpture in Las Vegas
USA – Restaurateur Mr. Chow commissioned TAIT Towers – the company behind the creation and fabrication of the awe-inducing Omnia Chandelier, the Sochi Olympic Ceremonies, Cirque Du Soleil, and staging for world-wide tours including the Rolling Stones, U2, Maroon 5 and Taylor Swift – to create a one-of-a-kind kinetic art piece to hang in the enter of his new restaurant in Caesar's Palace, Las Vegas. TAIT worked closely with Mr. Chow and his team to create a unique focal piece for the restaurant and its customers while remaining authentic to Mr. Chow’s brand. The result surpassed expectations, and at the soft-opening in December, restaurant-goers applauded throughout the night as the kinetic sculpture migrated into different configurations.
The 26ft diameter fibreglass kinetic art sculpture, known as The Moon is a limited-edition work of three, with two artist proofs which is made up of six pieces and three of the pieces (the petals) being able to move into different configurations before returning back to its ultimate moon shape. Additionally, the whole structure is controlled and operated with TAIT Navigator, TAIT’s proprietary automation system, and can be adjusted vertically despite its awesome 3800 pound weight.
“TAIT’s reputation for their dynamic work in the entertainment space and their ability to be, what I would consider a ‘one-stop-shop’, was an ideal partnership for me. I knew that I wanted a moving focal point for my restaurant. I designed the kinetic moon, and they were able to take my concept and produce it from beginning to end, including the technological component,” says Mr. Chow. Similarly, TAIT’s VP of business development Gemma Guy who worked closely with Mr. Chow and his team, reciprocated these sentiments and added: “TAIT thrives on designing, creating and fabricating original pieces, and our proprietary technology, provides us with more flexibility and freedom to manipulate and control what we create. With Mr. Chow, he came to us with the design and we were able to have our team at TAIT determine materials, weight, space, and how it would work best by building a prototype in our shop and applying TAIT Navigator software to assess the proper revolutions and speed.”
But, while a one-of-a-kind kinetic art piece would seemingly be more than enough for a new restaurant, TAIT and Mr. Chow had the foresight to capitalise on a grander vision. They set in motion a full, unique, sensory experience for patrons.
Mia Tinari, global head of marketing and communications for TAIT explains: “With TAIT’s increasing involvement in experiential marketing and kinetic architecture and art, partnering with an iconic restaurateur and visionary, like Mr. Chow, is idyllic. We created an art piece that will undoubtedly live in perpetuity on the internet through images and video, but will also be accompanied in real time by the smells and tastes of Mr. Chow’s world renowned food.”
Fortunately, for TAIT, Mr. Chow’s restaurants are already successful on their own. People make reservations well in advance to eat there. Having that strong brand allowed for TAIT to create a kinetic art sculpture for patrons to see, but also equally complement the palate-inducing food.
“We jointly manifested an extra element to the customers overall experience by creating a true sensory experience capitalising on their every sense. This kinetic moon sculpture is art that you want to see, that you want to capture with your lens, it’s a stunning visual that you want to share with others. But even more exceptional, is that it is accompanied simultaneously with all of the aromas and tastes being prepared,” shared Tinari.
And Mr. Chow agrees, as he explains that his restaurants are like theatre. They create a perfect experiential balance between dining and seeing a 'show', and this one in particular, has really capitalised on that concept.
“From inception, much like all of my restaurants, I consider the customers experience. I want them to walk away feeling as though all of their senses have been completely stimulated,” said Mr. Chow.
Mr. Chow Caesar's Palace Las Vegas restaurant will have its official opening on January 20th 2016.
15th January 2016
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