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Ayrton and Morpheus Lights have stunning success with introduction of new Ayrton luminaires at LDI 2016

Ayrton and Morpheus Lights have stunning success with introduction of new Ayrton luminaires at LDI 2016

USA – French LED digital lighting manufacturer, Ayrton, worked in close conjunction with exclusive US distributor, Morpheus Lights to present its dynamic new line-up of LED lighting products to the US at this year’s LDI show in Las Vegas.

Ayrton’s latest innovative creations were shown in a dramatic 300-fixture show piece display on the shared Morpheus Lights/Ayrton booth.

The demonstration featured the new, 15:1 zoom-equipped MagicPanel-FX projector and the brilliant new MagicBurst 240,000 lumen graphic strobe luminaire, along with IntelliPix-XT, VersaPix-RS and AlienPix-RS fixtures. The display also introduced two exciting new additions to the MagicDot family; joining the original MagicDot-R, winner of Live Design’s 2016 Product of the Year Award for Effects, were the scaled-up MagicDot-XT and the zoom-equipped MagicDot-SX. Also presented were recent Ayrton favourites, DreamPanel-Twin, WildSun-K25 and NandoBeam-S9

Ayrton’s impressive light shows are now legendary and have proved major hits online as well as in reality. The visually stunning, six-minute extravaganza for LDI 2016 was created by Ayrton’s long-time collaborator, lighting designer Stéphane Migné and his programmer, Arnaud Pierrel. It wowed visitors once again with a stunning display of innovative and unique lighting tools, drawing them in to discover what’s new from Ayrton, and to gain inspiration and insight into the capabilities of each new fixture.

“The booth was busy at all times with people who’d come to watch our light show and request technical and commercial information,” says Valère Huart, international sales manager for Ayrton. “There is no doubt that the Ayrton brand is now well established on the US market and we were able to witness this first-hand by the sheer number of visitors who sought us out. Both the Ayrton and Morpheus Lights teams enjoyed a fantastic show. I believe it was the best ever for us in Las Vegas. We are happy to have pushed the envelope in developing original, innovative solutions once again!”

Keith Bennett, national sales manager for Morpheus Lights, agrees: “Morpheus would like to thank everyone who visited us at LDI 2016. Once again, we were thrilled to present new technology from Ayrton to our clients and to the entertainment technology marketplace.

“We appreciate the outpouring of support and enthusiasm that we received at the show, and we look forward to continuing to support Ayrton’s philosophy of ‘Innovation: Not Imitation’.”

8th November 2016

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