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Osram celebrates 110th birthday at almost 3,000 metres above sea level
Germany – Osram crowned the celebrations commemorating the 110th brand anniversary with a spectacular event at the top of the Zugspitze, attended by some of Germany's best ice hockey players. Eight members of Germany's championship winning team, EHC Red Bull Munich, played an evening ice-hockey game against a stunning alpine backdrop, with the help of high-tech lighting provided by Osram.
The rink and its surrounding area were illuminated by floodlights and effect lighting from Osram, turning the event into an impressive spectacle. With the game taking place in the background, the Munich lighting company unveiled its latest world first to a broader public. In 2017, the company will be introducing LED lighting integrated into fabrics. Compared with passive elements such as reflectors and signal colours, active lighting considerably improves the visibility and conspicuousness of safety clothing and sportswear. In the ice hockey game on the Zugspitze, at an altitude of just under 3,000 metres, this technology was exposed to extreme conditions. The modern LEDs from Osram, integrated into the clothing, helmets and puck showed how they can cope with tough sports and freezing temperatures.
During the course of the festivities, Osram already completed two spectacular lighting projects, the commemorative video projection at the German Patent Office in Berlin and the illumination of the facade of the Westin Excelsior Hotel in Rome, also celebrating its 110th anniversary in 2016. The company has now brought its gala activities to a worthy conclusion by turning the spotlight on this high-vis ice hockey game featuring stars from the EHC Red Bull Munich club. Osram has been the lighting partner of the German ice hockey champion since 2014.
15th December 2016
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