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Josh Graham joins LMC Audio Birmingham in his new role as Technical Sales

Josh Graham joins LMC Audio Birmingham in his new role as Technical Sales

UK – Josh Graham joins LMC with a background in sound engineering and cycle retail, the skills from which he looks forward to incorporating into his role at the pro audio sales company.

Starting off with an engineering role at the age of 12, Graham helped his Dad engineer the sound at his church. He was also a keen cyclist, starting work at an independent bike shop when he was fourteen.

“I stayed in the cycling industry and continued to work as a sound engineer alongside this,” he comments, “working in a local theatre at first and then going on to do more freelance work at the age of 17. Later, I started working at a nightclub in Stafford and then went on to engineer for Faces nightclub in Wolverhampton where I was fortunate enough to work with some well-known artists and DJs including Pendulum, MistaJam, Sigma, Kano, Zane Lowe, Katy B, Tinie Tempah and Chase ‘n’ Status.

While I worked at the theatre I got the chance to engineer a number of swing bands which was a fantastic experience. One in particular, a 12-piece swing band called King Pleasure and the Biscuit Boys was incredible and probably the best gig of my career in terms of sound engineering.”

Whilst working in cycle retail, Graham got the opportunity to take on a lot of the marketing for the independent store, including digital media and branding, adding more skills to his portfolio and developing his understanding of sales and marketing within the context of an independent brand.

“When I left cycle retail I went to work for the multinational clothing company Top Man for a few months which was a good experience and a complete contrast to working for a smaller independent brand. However, after a short while I decided pro audio was where I wanted to get my head into on a full time basis.”

With his background in retail and audio engineering, Graham looks forward to applying the combination of technical and sales skills that he has gained over the years to the role.

“The key thing with retail is that it teaches you how to speak to and interact with many different people on a daily basis, which is useful at LMC. You’re not just a voice on the end of the phone so it enables you to be more than just a voice delivering a price when talking to our customers.” He continues: “I’ve attended a couple of trade shows with the team so far and it’s been a good experience. It’s almost easier for me to get into the show role than get into the office role. I enjoy the customer-facing aspect of the shows and meeting the people that I speak to on the phone.

“I think my technical knowledge is developing on a daily basis. I came into it from an all-analogue background in audio and now it’s all digital, which is a big step up for me and a huge learning curve but I’m enjoying the challenge!”

Commenting on Josh’s addition to the sales team, James Lawford, sales manager at LMC Birmingham says: “Josh’s customer service experience and consultative approach to enquiries has already made an impact with customers here in the Birmingham office, and we look forward to further integrating his skills and personality into the LMC team as a whole.”

2nd February 2016

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