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Ford collaborates with TAIT to showcase “Innovation To Transformation” with an Eye-Catching, Ride Entertainment exhibit at Beijing Motor Show 2016.

China – With a prestigious past of corporate innovations, Ford contracted TAIT Towers, known for designing and fabricating world tour stage sets for the likes of Taylor Swift, U2, Madonna and more, as well as previous auto show salon designs for Mercedes, Toyota, Infiniti and Cadillac, to manufacture a hydraulic scissor lift, known as the Ford Experience, built exclusively for attendees of the 2016 Beijing Motor Show. The lift will ascend 23 feet into a video surround, and will then revolve to display the show room floor. Each ride lasts three minutes and accommodates up to 15 people.

To achieve the Ford Experience, TAIT worked closely with Ford’s branding experts, JJ Tam and Rich Pollack. The Ford experience provides Ford with an uninterrupted marketing advantage for motor show attendees. TAIT fabricated the hydraulic scissor lift to ascend and descend while displaying the Ford video presentations.

“We are happy to partner with JJ Tam and Rich Pollack, once again, to create an immersive audience experience at the 2016 Beijing Motor Show. The Ford Experience is the show’s focal point and will be an impressive display of Ford’s 2016 innovation,” Pat Seeley, senior project manager for TAIT explained.

The 2016 Beijing Motor Show is one of the top motor shows in China attracting people in the automotive industry, car fanatics, and many more. The auto show takes place from Monday, 25th April until Wednesday, 4th May at the Chinese International Exhibition Centre.

26th April 2016

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