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Outback Appoints New Commercial Director

Outback Appoints New Commercial Director

UK - Outback Rigging has announced that Ed Pagett, formerly MD of Panalux Broadcast & Events has been appointment commercial director from 1st February 2017.

Ed commented: “My role at Outback is to help diversify their product / service offering as well as increase market share and profile of the established core business, which traditionally has been rigging services to the events, exhibition and corporate presentation markets throughout the UK.”

He continued: “I initially took a six-month sabbatical after 11 years at Panalux to step back and evaluate where new, fresh and exciting opportunities lay. It wasn’t a complete break however because I remained (and continue to remain) heavily involved with the PLASA board in my capacity as chairman. I have known Mark Surtees, MD of Outback Rigging, for several years through PLASA and after an initial discussion, it didn’t take much persuasion for me to join Outback as part of their management team.”

With a career spanning 35 years in the entertainment and events industry Ed is a respected and recognised business leader and has developed an unusual mix of technical, creative, commercial and business skills with four leading industry brands – Strand Lighting, Vari-Lite, Panalux and PLASA.

“I have had the benefit of an incredibly broad range of experience and from that developed a thorough understanding of the issues faced by managers in this highly competitive marketplace – both building a business from the ground up, or improving the fortunes of an established business. I wanted to expand my PLASA non-exec work and so working in parallel with my role at Outback, I am building a small portfolio of clients offering business consultancy to support existing board / leadership teams in many areas such as identifying new growth opportunities, de-risking an existing business model, driving cost efficiencies and profitability, strategic planning, organisational design and development, assessing competitor landscape, defining processes and procedures or simply management / project support.”

He concluded: “I enjoy offering fresh inciteful management input and supporting a team to produce tangible results, so I am delighted to be joining Outback Rigging in the role of commercial director and appreciate their wholehearted support of my ongoing PLASA and consultancy commitments.”

24th February 2017

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