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White Light Returns to London Fashion Week 2017
UK – Considered to be one of the most important events in the fashion industry, London Fashion Week returned to the capital once again last week in what was its 65th year. Taking place in a range of venues across the city, the event saw 170 designers showcase their latest collections and set the trends for the upcoming season. Following its work on previous Fashion Weeks, WL was once again called upon to provide the complete technical solutions on a variety of shows.
London Fashion Week 2017 took place from 17th – 21st February. The showcases that WL worked on were overseen by senior account manager Dominic Yates and project manager Martin Strods. Dominic adds: “Having worked on over ten London Fashion Weeks now, we are fully aware of the incredibly high expectations. With such large global coverage, including the millions watching the online streams, we wanted to provide the various events with the best technical support possible.”
WL collaborated with a variety of companies who were producing showcases across the four days. These included My Beautiful City who produced launches for Emilia Wickstead at Central St Martins and Julien McDonald at Goldsmiths Hall. Dominic comments: “Both showcases had very different feels as both designers offer very unique styles. Therefore it was a case of working with the lighting designer Robert Jones to ensure that we provided the equipment to help fulfil his brief.”
WL also worked closely with INCA Productions who oversaw Daks at the Langham Hotel, Ports 1961 at Victoria House and Temperley London at the Old Banking Hall. Dominic adds: “What’s exciting about London Fashion Week is the fact that you are able to work in so many amazing locations. As a result, this means you have to create set-ups that are bespoke to each venue, whether it’s the extravagant surroundings of the Langham or somewhere as historic as the Goldsmiths’ Hall.”
WL also supplied the technical solutions for the National Heart Foundation Fund Fair that was held at the Roundhouse and was also produced by INCA productions. Similarly, the company supported the Simone Rocha Showcase at Lancaster House, where the Fashion Awards winner presented her new collection.
The London Fashion Week has now finished after entertaining over 5,000 guests from over 49 countries who attended 51 catwalk shows.
Dominic adds: “We had another extremely successful year at London Fashion Week, supplying a plethora of shows, all of which were very well received. As a company, we have established ourselves as an organisation who can draw on both its experience and resources to supply any fashion show with the exact technical solutions it requires.”
23rd February 2017
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