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Arena Group Deliver BMW PGA Championship as first event of new four-year European Tour contract
Europe – Following the signing of a four-year, £10m contract to deliver temporary infrastructure to the European Tour, Arena Group was once again entrusted to supply the BMW PGA Championship, which this year was the first of eight premium golfing events in the Tour’s inaugural Rolex Series.
This year’s tournament – held from 25th - 28th May – saw Sweden’s Alex Noren emerge victorious on 11 under par 277, following a sensational final round 62 which saw him claim his ninth European Tour title. It also saw Arena Group return to transform the structures around the prestigious course.
Jamie Birkmyre, director of championship management and championship director of the BMW PGA Championship, said: “Arena Group has amassed a wealth of experience over the years understanding the requirements of the European Tour which underpinned them being selected through a competitive tender process to supply temporary infrastructure across the UK, Spain, Portugal and to The 2018 Ryder Cup in France. We are confident they will help us deliver a series of outstanding, memorable tournaments.”
Grahame Muir, Arena UK and Europe CEO states: “This project highlights the strength of our expanded Arena Group, with recently acquired Arena RIM Scaffolding working alongside our structures, seating, interiors and furniture companies to support the European Tour’s delivery of a stunning event.”
Arena Structures account director, Simon Marsh and his team installed over 10,000sqm of high-end temporary structures, befitting in high standards to meet the event organisers’ requirements for the new Rolex Series. Linked to the 18th Green grandstand, Arena Structures installed a double deck 1,200sqm contemporary hospitality environment overlooking the course, complete with an Arcus roof for improved spectator viewing, with a full upper floor helping organisers increase dining capacity on last year’s open mezzanine layout.
Other key structures included a luxurious triple deck 150sqm private players’ lounge and separate players’ reception, a double deck 562sqm BMW Drivers’ Lounge, a clear-roofed Moet & Chandon Brasserie Bar all finished with stunning interior design and fit-out. The team utilised the company’s wide range of temporary structures to house the media centre, an extensive public village and exhibition area, including retail and merchandising outlets, crèches, experiential interactive features and event offices.
Arena Seating supplied and installed 3,118 dark blue clearview seats across the Wentworth course, increasing spectator capacity across four locations. Its clearview seating system is designed to provide unrivalled views of the sporting action. Wrapped around the back of the 18th Green, 2,298 tiered seats as well as an additional 148 VIP padded seats put spectators just feet away from the spectacular final hole. Elsewhere on course, 261 clearview seats in a tiered grandstand overlooked the first tee, 240 at the 14th Green and a final 171 at the 16th Green.
Arena Seating supported organisers with a number of additional installations including media commentary boxes, spectator viewing platforms, a players’ tunnel and a temporary bridge taking players off the 18th Green over a public access walkway to the recording area. Arena RIM Scaffolding assisted with supplying over 3km of scaffold sub structure to support the hospitality structure installation.
Enhancing the spectator and tournament brand experience through contemporary interior design, sister companies Spaceworks and Well Dressed Tables supplied 6,769 items of hospitality furniture and event dining accessories, creating world-class temporary hospitality event environment.
5th June 2017
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