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White Light ExCeLs at Google Cloud Event
UK – Google Cloud NEXT, the internet giant’s largest European Cloud conference, recently took place at the ExCeL Centre in East London. Designed and fulfilled by independent events agency WONDER London, Google Cloud NEXT invited technical leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what it feels like to be part of the Google community. WONDER London were tasked to design a free, interactive conference experience with a flexible agenda, allowing delegates to personalise content to meet their specific needs, and approached White Light to provide the lighting and rigging services.
Google Cloud NEXT took place on 3rd and 4th May. The event space featured an interactive playground with demo pods from 25 key brand partners, including Accenture, Fastly and Intel, with opportunities to trial Google products such as Jamboard, Pixel, Spanner and Tiltbrush. WL’s senior account manager Dominic Yates comments: “This was a large conference with over 5,000 delegates in attendance over two days so we needed to provide a set up that would be able to accommodate the scale of the event, along with get the most out of the various sessions.”
WL was approached by the production team at WONDER London to provide the lighting and rigging across five of the halls in ExCeL along with the rigging for the main keynote presentation, which featured speeches by Google Cloud senior vice president Diane Greene and vice president EMEA Sébastien Marotte. Dominic adds: “We were working across several vast halls within ExCeL; all of which were extremely busy. As a result, we had to ensure that we planned our technical setup intricately.”
The lighting design for the event was created by Cy Dodimead and Leigh Porter who worked with Dominic, project manager Martin Strods and the WONDER London team to recreate Google’s vision within the ExCeL space. Dominic adds: “We had a team of 22 technicians on site for the installation in what was a three-day build.”
For Google Cloud Next, WL utilised more than 150 moving lights, including VL3500 Spots, Martin MAC Auras and ROBE Robin 1200s. There were more than 300 ETC Source Fours and Fresnels, along with 130 LED fixtures which included Chroma Q Colour Forces. Alongside this were more than 200 motors and over 1100m of Prolyte truss.
Dominic adds: “As the event was focused heavily on technology, this needed to be reflected in the aesthetics, hence the reason we drew so heavily on both moving lights and LED fixtures. Similarly, as the conference had such a wide variety of events, including demo zones, key note speakers and even networking sessions, we needed to ensure each one could achieve a different feel.”
The conference was a huge success, following on from the previous Cloud event that was held in San Francisco back in March. WONDER London will now deliver a unique Google experience across five more European cities over several months.
Dominic comments: “When you’re working in a venue such as ExCeL on a high profile event like this, you want to ensure you create as memorable an event as possible. Drawing on our state-of-the-art equipment, along with our expert in-house staff and the WONDER London team, we were able to achieve this.”
photos: BNB and WONDER
8th June 2017
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