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Atlona Expands UK Distribution Role for RGB Communications

Atlona Expands UK Distribution Role for RGB Communications

UK – Atlona’s success in the UK residential/custom install market has been bolstered by the professionalism of RGB Communications, which has helped raise visibility of Atlona residential products and solutions in the region. Building on this success, Atlona has announced that RGB’s distribution role will be expanded to support commercial sales, effective immediately.

“Atlona is already well-known for their superb range of switchers, matrix switchers, distribution amplifiers, and more,” said Gordon Innocent, chairman, RGB Communications. “However, with the advent of its new Huddle Room and ‘Soft Codec’ solutions, ‘OmniStream’ AV over IP range, and the company’s recently-announced ‘Velocity’ cloud-based control system and wireless presentation solutions, we believe our extensive experience of more technically demanding ‘connectivity and control’ solutions makes us the perfect distribution partner to bring these new products to the AV market.”

Innocent points to Velocity and the soon-to-be-shipping SW-510W for wireless presentation support as particularly compelling for AV trends taking shape across the UK, adding that the entire RGB sales and technical staff has completed training on all new and forthcoming products.

“RGB’s sterling reputation for technical expertise and customer service perfectly aligns with Atlona from a strategic perspective,” said Ronni Guggenheim, Atlona’s general manager. “Their tremendous success with residential project procurement, and confidence of specifying Atlona solutions within these integrations, brings us the utmost confidence that RGB will provide the same value for our commercial business.”

12th July 2017

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