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HK Audio expands business in Italy with new distribution partner Sisme

HK Audio expands business in Italy with new distribution partner Sisme

Italy – HK Audio has increased its presence in Italy by appointing Sisme as its exclusive distributor in the country as of October 2018.

A hugely respected distributor with more than 50 years of experience in the audio industry, Sisme adds the HK Audio portable sound product range to an impressive portfolio of leading brands including Sony, Audio-Technica, L-Acoustics and more.

Sisme works directly with system integrators and installers in the pro audio sector, as well as partners in the audiovisual and broadcasting fields. Covering the whole of Italy, Sisme offers customers integrated solutions, technical and post-sales support, project design and product training.

Claudio Bugari, president of Sisme, said: “We are happy to be HK Audio’s new distribution partner in Italy. In recent years, HK Audio has made significant progress in its product and marketing activities. We are convinced that this brand offers a great portfolio for the Italian market.”

Antonio Sciarrillo, Sisme’s national sales manager, said: “HK Audio's products are a great fit with our existing portfolio and will allow our partners to offer complete pro audio solutions. HK Audio offers users the easiest way to the best sound, meaning they can focus 100% on their performance, without worrying about the sound.”

Nils Stamer, CEO of HK Audio, said: “By having teamed up with Sisme, we have gained a strong and experienced partner on the Italian market. I am convinced that the Sisme staff will be fantastic representatives for HK Audio in Italy.”

In picture: Christian Jordan (international sales director, HK Audio), Claudio Bugari (CEO, Sisme), Antonio Sciarrillo (national sales manager, Sisme), Nils Stamer (CEO, HK Audio).

16th November 2018

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