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CUK Audio reinforces sales channel support with applications specialist

CUK Audio reinforces sales channel support with applications specialist

UK – In the wake of the announcement of CUK Audio taking on distribution of ClearOne, the company has appointed Fraser Sanaghan to the position of applications specialist. Sanaghan’s brief is to support the conference and collaboration sales channel initially, with specific focus on ClearOne, broadening out over time to designing live and AV solutions as well.

Sanaghan comes to CUK after nearly 11 years in applications support with TC Group (now Music Group) working with brands such as Tannoy, Lab.gruppen and Lake where he was responsible for training of the distributor network throughout EMEA as well as some system design. “I’m delighted to be part of the team at CUK who have a great reputation in the industry,” said Sanaghan. “We took on distribution of ClearOne early this year so I’m excited to support their products as well as the other industry-leading brands we have on our roster. I’m looking forward to helping the company in their continuing growth.”

CUK sales director and head of the conference and collaboration sales channel, Simon Druce, is pleased to welcome Sanaghan to the team. “The ability to support the brands you sell, and support them well, has become a defining factor in the role of a distributor,” said Druce. “Knowing that competent and qualified support is available adds real value for manufacturers in their choice of sales partners, as well as being a benefit for our own customers when they buy from us. Fraser has over a decade of experience in applications support roles and knows our industry well. His appointment is further proof of our commitment to providing solutions rather than just products and I am sure that he will be a great asset to the team and our customers.”

27th March 2018

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