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Geelong in full Bloom thanks to Funktion-One
Australia – Bloom, a new 24-hour underground club in Geelong, boasts an international-grade Funktion-One sound system, designed and installed by Full Throttle Entertainment.
At first glance, the sleepy seaside town of Geelong, 75km south-west of Melbourne, may seem an unusual choice of location for a club targeted at Australia’s clubbing cognoscenti. For the creative team behind the project, however, new venue Bloom is a perfect fit.
Bloom’s owners Ayman Muhor and John Kennedy – working with Aaron Cashion, Luke Jeantou and Adam Metwally – are well versed in the local club scene, having established and run a succession of the town’s best-loved venues and club nights. In creating Bloom, their aim was to take things to the next level: to provide a world-class club where music lovers could come together and lose themselves for the night – a venue that has one of the best sound systems in Australia.
To this end, Cashion approached Full Throttle Entertainment, who in turn recommended Funktion-One. Full Throttle’s Adam Ward recalls: “When Aaron came to Full Throttle he was pretty specific about his requirements for the project. The venue needed to raise the bar for the local area in terms of production value with a specific focus on the quality of the audio system.”
Cashion asked that the system be able to deliver a world-class level of audio, one worthy of showcasing the very best in underground music. As well as impressing a clientele long underserved by the local club scene, the team wanted to ensure the audio would satisfy the needs of visiting international DJ heavyweights. Furthermore, it needed to be able to switch gears into a live entertainment space at a moment’s notice.
Ward continues: “Funktion-One is ideal for this install. Whether it be for live or for playback, the speakers sound great. Along with the great sound, Funktion-One is a recognisable brand that is a marketable commodity to the end user. No other brand, in my opinion, draws the attention that Funktion-One does.”
With architectural drawings initially unavailable, Ward visited the site to draw up his own plans, so he could begin designing the system. An underground space, once home to a McDonald’s restaurant, the venue comprises a myriad of hidden spaces connected to a larger area that straight away suggested an amazing underground bunker-style dance floor. “It wasn’t hard to design the system, as the space seemed to tell you what each area needed to be,” comments Ward. “The client was on board with all of our suggestions and approved the budget straight away.”
For the main dance floor, a traditional stereo left/right stack is located either side of the 8m x 3m stage. Each stack comprises one Funktion One Evolution 6 loudspeaker flown over a ground-stacked Funktion-Ones BR221 double 21-inch bass reflex subwoofer.
The bar consists of four Funktion-One F101 loudspeakers supported by two Mini-Bass 212 subs. Each F101 is mounted in the four corners of the bar with a MB 212 in the centre at each end. The MB212s are built into custom ceiling mounted soffits that give the install a discretely stealth quality. Only the front of each subwoofer is exposed, with the majority of the enclosure integrated into the ceiling.
The VIP room consists of two F101s, with the option to add in an MB210 in phase two of the build. The side room consists of two F101 as the main space reinforcement, with four F81s over the sunken lounge, all supported by an MB212. At the click of a button, this room can operate as an additional space for overflow, a chill out area with streamed music, or a completely separate entertainment space with a DJ.
Ward notes: “Every step of the way the client was happy to take our lead and listen to and execute our suggestions.” This included advice on acoustically optimising the space. “The client took on board the importance of the acoustics and was happy to come to the table with the funds to deliver the necessary treatment,” Ward continues. “The space sounds like a studio.”
This dedicated focus on creating the best possible club space has paid off, delivering the venue Geelong has long yearned for, while simultaneously astounding with the sheer scale of its ambition. “The space takes you by surprise in that you do not expect this level of production or quality in this location,” says Ward. “Not only is it already getting strong local support, the venue really has the potential to be a destination space. The talent the operators are putting through there, coupled with the beach side town, hotels, motels, and the local restaurant scene, make this the ideal weekend away.”
19th June 2018
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