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Light Fantastic Production Services support L'Atelier Five
UK – Event specialist, Light Fantastic Production Services Limited has partnered with innovative agency, L'Atelier Five on the recent Hublot FIFA World Cup installation and product launch event at Harrods, Knightsbridge.
L’Atelier Five turned to LFPS to handle rigging and technical installation on their installation for Hublot watches in the stores Hans Crescent entrance atrium. At its centre, the 2018 FIFA World Cup Russia themed project featured three large open frame ‘footballs’ constructed from aluminium with integrated LED lighting and video displays.
Finished in red, white and blue to reflect the Russian national colours, the trio of footballs needed to appear to float effortlessly within the atrium. Limited by extreme load restrictions on the rigging points and severe weight limitations on the sloping floor below which precluded the use of traditional lifting methods, LFPS were called upon to devise the creative rigging method to safely lift the structures to height. LFPS also took charge of the electrical installation providing a discreet supply to each football directly from the Harrods' infrastructure.
Having installed the footballs, LFPS were also invited to return to the site to provide lighting, audio, video and scenic elements for the prestigious Hublot launch event staged in front of a VIP audience.
With just a 15 minute window available to install all elements on the day of the event, LFPS elected to carry out a fully equipped dress rehearsal with the client the night before, removing everything before the store opened to leave no trace of the production. Once the store closed on the day of the event LFPS were able to confidently return with a 12 strong crew to deploy all elements within the limited time frame.
The team utilised their stock of Robe LEDBeam 150s to line the entrance corridor, which also doubled as the backdrop to the live proceedings. Discreet and versatile, the fixtures were able to deliver a wide range of effects in red, white and blue to match the event branding. The automated heads were supported by a large number of wireless LED uplighters placed throughout the atrium.
The LFPS audio department supplied a number of D&B T10 and B4 speakers selected from the company’s extensive stock of aesthetically pleasing white products to soundtrack the event. The audio augmented the atmosphere with authentic background crowd chants to help build the football theme and deliver crystal clear vocal reinforcement. The company also fielded their 75” Samsung LED displays for video playback and a countdown sequence to officially launch the installation.
Speaking about the event, LFPS managing director Rob Myer, in attendance to provide hands-on project management for the evening, said: “It’s an absolute pleasure to be supporting L'Atelier Five on such a fantastic, high profile production. Working to precise schedules like this requires clear planning and extremely accurate execution. The entire crew have done a tremendous job, totally transforming the venue within the allotted time slot.”
8th August 2018
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