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Gallien Krueger Expands POLAR Role into Mainland Europe
Europe - POLAR has announced that its role as Gallien Krueger’s UK distributor has been added to. Following a restructure of its European distribution operations, the highly regarded US brand and manufacturer of classic bass amplification, has extended POLAR’s responsibilities to include Scandinavia, Benelux and Germany. With new products scheduled for release this year, Gallien Kruger continues to design some of the most innovative and sought-after products on the market.
POLAR managing director John Midgley comments: “POLAR has a long-standing and successful relationship as Gallien Krueger’s UK distributor. With new products adding to an already exceptional range, it’s an exciting time to be representing the brand in these significant territories.”
Bob Gallien, CEO at Gallien Krueger adds: “At this year’s NAMM show we are launching a completely new range of products, one of the largest we’ve ever announced, so it’s an appropriate time to announce a new strategy for our distribution in Europe. POLAR has been a solid partner for many years and we are confident that this change will lead to improved representation of GK in these important territories.”
30th January 2019
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