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11th Hour – Enjoying the Ice Age
UK – Cardiff-based events specialist, 11th Hour, recently wrapped up another memorable festive ice rink programme. Having repeated the success of its installations in Cardiff City centre, Celtic Manor Resort and Bargoed, this season the company supplied new rinks in Swansea, Caerphilly Castle and Aberystwyth, all of which enjoyed fantastic responses from the public. This growing area of business has seen 11th Hour take on new premises close to its Cardiff Bay HQ, as business development manager Jason Venables explains: “There’s no doubt that the notable growth in this area of the business is a reflection of the economic impact an ice rink can have during the festive season. People love to skate and the provision of the high quality, temporary facilities we provide draws significant footfall, benefiting local trade in the vicinity of the rinks. We’ve taken on additional storage premises to cater for our growing inventory of ice rink equipment; it’s very much a seasonal thing, so it made sense to streamline this part of our business in order to reduce stress on our very busy year-round warehouse operations. It’s enabled our new warehouse manager and his team to re-align our HQ to further increase our overall efficiency.”
Whilst the rinks themselves have now all been put to bed, the subject of ice rinks is still very much alive for 11th Hour, which is in discussion with a number of agencies inside and outside Wales to provide yet more facilities for this year’s run-up to Christmas. As well as revisiting the six sites covered last season, a further three installations appear to be live prospects. As the focus shifts away from the ice to upcoming sports and entertainment events, 11th Hour continues to expand its operations on all fronts, investing in more resources to meet the needs of an ever-growing client-base.
6th February 2019
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