Latest News Headlines

Robe Pointes Help Mirror BMW 7 Launch in Shanghai

Robe Pointes Help Mirror BMW 7 Launch in Shanghai
Robe Pointes Help Mirror BMW 7 Launch in Shanghai

China – Lighting and visual artist Christopher Bauder from Berlin based WHITEvoid was asked to reimagine his ground-breaking ‘Mirror Mirror’ kinetic lighting installation for the 2019 world premiere of the new BMW 7 series which took place in Shanghai, China.

He used 52 circular shaped Kinetic Lights mirror disks which worked in conjunction with 42 synchronised Robe Pointe moving lights plus one MegaPointe to stun the 500 VIP guests in the majestic former industrial environment of the West Bund Art Centre, Shanghai.

Christopher was commissioned by show producers China Kingway for whom he’d previously delivered the initial ‘Mirror Mirror’ in 2018 as a stand-alone segment making up Apologue 2047/2, a work directed by Chinese film director and former cinematographer Zhang Yimou.

This time, the show was directed by Mr Bao, CEO of China Kingway assisted by LuLu He and also featured a special electronic soundscape by composer Kanding Ray, combined with a live performance by famous Chinese sheng player Wu Tong. The sheng is a traditional Chinese mouth-blown free reed vertical pipe wind instrument.

Christopher was delighted to look at ways he could adapt Mirror Mirror to meet this brief and work in this dynamically different context.

The show needed to highlight the styling and proportions of the cars and create a great ambience and anticipation for the reveal, so they developed a series of three-dimensional tableaux that would interplay with artefacts from automotive environments, like streets, landscapes, architecture and nature.

The 52 mirrors, each controlled by three custom Kinetic Lights winches were arranged in a 7x7 grid over the stage with the Pointes rigged in three rows of seven fixtures – 21 a side – on stage left and right of the presentation area.

Unlike previous shows, in this setup they had a completely symmetric and square shaped arrangement that was designed to fit the wider-angle shape of a presentation that was focused on the cars.

The installation covered a surface area of 400 square metres with a volumetric height of eight metres.

The 42 Pointes and single MegaPointe were used to create the 3D light tableaux in different sections of the show.

The first row of Pointes each side was two metres off the floor, the next was 4 and the final one was 6 metres, with around a metre of horizontal space between each fixture.

The MegaPointe was used to create a large ‘7’ sculpted from light using the mid-size beam reducer gobo for the show finale. It was mounted beneath the stage that was covered in a glass sheet so the cars could roll over it.

The MegaPointe beam shot diagonally into the roof and was deflected by a 45-degree mirror which flipped it into a horizontal beam. The end of the beam was defined by a black stopper plate also attached to three of the kinetic winches, enabling the ‘7’ to appear in split seconds out of thin air just like magic!

Christopher loves Pointes for this type of installation for their flexibility, brightness and compact size. In addition to this and ‘Mirror Mirror’ he also utilised Pointes at last year’s SKALAR immersive kinetic light art installation in Berlin.

The MegaPointe he chose for its flexibility and specifically its CMY colour mixing and multiple beam shaping options, together with the “super-bright and sharply defined flat-field beam”. He underlines that these characteristics are particularly important when working with light as a material combined with beams and haze to make clear lines in a space.

“It’s really perfect for solo highlight effects like this,” he stated, where they required one searing beam to be reflected along multiple mirrors and bend in mid-air.

Kinetic Lights' own bespoke KLC Software was used to animate, control and safety check the whole system and all elements involved, which allowed super-fast calibration of the moving lights and mirrors on the motorised winches, all in one control environment.

Christopher explained that it’s especially important to have a reliable and fast method to synchronize both lights and kinetic elements whilst moving everything at the same time in a 3D space.

They used the system’s integrated real-time 3D visualisation for pre-programming of the show, including all the physically correct angles for the effects of the reflected light beams, and this meant that once on site, they only needed to make minor adjustments to transfer the computer-generated show into the real space.

The main overall challenges of the project were the short setup window (three overnight sessions) in which they had to install and calibrate a complex interconnected system. This included the 153 winch motors and direct ArtNet cabling in the roof of the building, and the 43 moving lights running via DMX from the three rows each side of the stage.

Each Pointe could hit any mirror at any time in full motion, so once calibration was complete, they ensured that all the Pointes were corrected to match their digital simulation.

Christopher admits that he enjoys the long, late nights when he, the core team and the crew are alone in the venue fine tuning and finessing the many details of the show.

“We look at every motion and light animation individually and maximise the detail of every aspect of its programming.”

It is also only working in actual reality that they can fully appreciate the effects that were created in the visualiser software. Only at that stage do they know for sure if the sounds match the power and output of the lights at certain moments or if the colours and intensity will support the dramaturgy and chorography of the show.

The show hit the spot with the audience and the clients, with all on the production side extremely happy. “I think we captured the spirit of modernity and forward thinking that BMW has out right at the core of the car, and that was our mission,” concludes Christopher.

This was achieved with a unique collaboration of theatre, movement, light art, industrial engineering, expression and imagination.

Robe Pointes Help Mirror BMW 7 Launch in ShanghaiRobe Pointes Help Mirror BMW 7 Launch in Shanghai

19th March 2019

© 1999 - 2021 Entertainment Technology Press Limited News Stories