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Successful debut for the Immersive Showroom at Stage|Set|Scenery
Germany – Whether the topic was costume-making using 3D printing, VR and AR applications in museums and exhibitions, holograms and 3D projections in the theatre and at events or the use of AI in museums, over the course of three days the Immersive Showroom devoted itself to every topic involving digitalisation in the cultural sphere. “The digital age opens up completely new possibilities for theatres, museums and events to convey their traditional content and message regardless of time and space,” said Patricia Pohle, the project manager of Stage|Set|Scenery. “We are delighted that our events were so well received by the expert audiences. It has given our idea of holding the Immersive Showroom separate from Stage|Set|Scenery a significant boost.”
With the Immersive Showroom, this year’s Stage|Set|Scenery for the first time featured a dedicated exhibition and display area which as part of a three-day interdisciplinary dialogue provided a comprehensive overview of the latest experience technologies.
On days one and two of the show the focus of the programme of papers was on the use of new technologies in the theatre. Examples were given of virtual (VR) and augmented reality (AR) applications at the Große Schauspielhaus and Komische Oper. Support was provided by Technische Universität Berlin, the Fraunhofer Institute and Cyberräuber, among others.
On day three of the show the focus was on the possibilities and challenges of innovative experience technologies in museums and exhibitions. International experts representing leading agencies and museums offered an insight into a wide range of innovative technologies and their applications. Over the course of 14 lectures they examined, among other topics, how VR and AR can successfully deliver content, what new technologies and formats museums can employ in order to make content and exhibits more accessible to visitors, including the disabled, and how AI can help museums target audiences even better with their presentations.
12th July 2019
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