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International dealer network expansion and succession planning for Triple E

International dealer network expansion and succession planning for Triple E

UK – Kent-based stage engineering company Triple E is in an exciting period of development as the company reviews its management structure and welcomes a new international distributor.

Triple E is a family owned business and has been operating in the stage engineering market for over 30 years. A succession plan has now been activated by David and Brenda Edelstein, which sees their daughter Lucy Edelstein move into a board role as deputy director.

Lucy has grown up in and around Triple E and having studied Technical Theatre & Stage Management at RADA she stayed on for a third year to achieve a BA (Hons) specialising in Production Management. Lucy then spent a few years working in theatre and film expanding her business knowledge and industry skillset. When Brenda and David approached her about getting involved in the business the answer was a resounding ‘yes’. Recently Lucy has been fulfilling a sales and projects role whilst also studying for a Bachelor of Engineering with the Open University.

“A major part of my new role as deputy director is to address business development and the organic growth of our current business whilst also exploring new avenues and potential distributors in new markets, as well as streamlining the business and the way we do things; amongst other things,” explained Lucy.

“Lucy has been brought in to carry Triple E forward as myself and Brenda begin to step back from the business. After spending three years working in many different parts of the company Lucy has taken on the role of director, deputising for Brenda and myself when we are not in the office. We are delighted as Lucy has already made significant changes and improvements to our overall infrastructure. Together we have taken steps to future-proof the business and develop some big ideas for Triple E’s future,” adds David.

As one of the most significant first steps in her new role as deputy director, Lucy has been instrumental in the recent appointment of Tokyo Velludo Co. Ltd as Japanese distributor for Triple E. Established over 70 years ago, this Japanese theatre and performing arts supplier has been an end user of Triple E products for many years. Earlier this year Lucy attended local trade show Live Entertainment Expo, which serves the live entertainment and media sectors in Japan. Lucy was impressed by the knowledge of and enthusiasm for Triple E products by the staff of Tokyo Velludo and the effort they put into the trade show. As a result, she immediately began negotiations with them about an exclusive distribution agreement.

“We realised that with an exclusive distribution agreement with Triple E we could become even more competitive in our market,” comments Tatsuro Kushida, sales manager of Tokyo Velludo.

“We are delighted,” says Lucy. “We can see this relationship is already increasing product awareness and subsequent sales in the region. And this model is being applied to other territories around the world as we expand our distribution network.”

This expansion of Triple E’s international distributor network ties in with the longer term aim David, Brenda and Lucy have for Triple E to increase worldwide representation across key territories, as well as expanding the company’s sub-contract precision engineering services, an aspect of the business which has been reinforced with the acquisition of Thorley Engineering.

All in all it seems there are exciting times ahead for Triple E – watch this space!

20th August 2019

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