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Optocore Appoints United Brands as New German Distributor

Optocore Appoints United Brands as New German Distributor

Germany – German fibre network specialist, Optocore, has appointed Dusseldorf-based United Brands GmbH (United B) as its new German distributors with immediate effect.

The move was a logical one for both parties. Said Tine Helmle, Optocore director of sales and marketing, "With the expansion of our product portfolio such as Festival Box, AutoRouter and our Madi series United Brands was a perfect match. Due to their expertise and long-time experience in install and live events they bring huge potential in placing Optocore as the main sound distribution network on the market."

And United B’s Jens Steffan, who will largely oversee the Optocore account, said: “Of course we were familiar with Optocore technology through our distribution of DiGiCo. So it was just a small step to contact Optocore. The company has a lot of very interesting products, which perfectly match our customers’ demands.”

Discussions had started back in early March, he said. “We think Optocore is the only really professional solution for transporting audio in the digital domain. Based on our high standards with DiGiCo and Adamson, it is a perfect fit with all our other brands.”

He anticipated a positive response from the professional live market, including installation, festivals, theatres … “anywhere that flexibility and high-quality sound quality are essential.” The main potential will be both as part of package with DiGiCo systems or as stand-alone Optocore systems with Festival Boxes or AutoRouter.

United B has wasted no time in getting started. Having already received formal Optocore training it has purchased a demo system and stock comprising Festival Box Petit, AutoRouter, DD32R-FX, DD4MR-FX and X6R-FX in different versions.

“We will use all of these options to create awareness,” he concludes. United B will be systematically introducing clients to the new portfolio, with two key dates in January: Hamburg Open 2020 (22-23 January) and United B Winter Summit (28-29 January) earmarked for further exposure.

Summarised Tine Helmle: “This is the start of a new chapter for us in Germany and one which offers exciting prospects for both parties.”

In picture: Florian Myrus – director Optocore, Tine Helmle – director of sales and marketing Optocore, Jens Steffan – head of sales United Brands and Miguel Augusto – product and sales manager United Brands




14th January 2020

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