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Prolyte Asia Pacific (PAP) becomes SIXTY82 Doughty Asia (SDA)
Malaysia – Maintaining its focus on supplying the urgent demand for high-quality trussing and staging products and solutions, Prolyte Asia Pacific, also known as PAP, is pleased to announce its transition into SIXTY82 Doughty Asia (SDA).
“For the past 15 years we have operated under the name PAP, however, due to recent events in the industry, PAP has decided to take a step forward and start a fresh chapter with new partners,” states Menze van der Sluis, managing director of PAP, and one of the first people employed by Prolyte in its early days. van der Sluis played a significant role in the development of the company and, with nearly 25 years of experience, has become renowned and respected within the entertainment industry.
Widely known for its state-of-the-art products, reliability, and education, along with a focus on safe working practice, customer satisfaction, and in-depth service, PAP has been a critical player in the Asian market for more than 15 years. “These values are essential to our organisation and will remain firmly in place now that we have transitioned into SDA.”
To ensure the continuation of this philosophy and to secure the ability to innovate, PAP and Doughty have decided to join forces with SIXTY82, forming SIXTY82 Doughty Asia. “SIXTY82 was the best and only choice for catering to the high standards of the extensive PAP customer base,” confirms van der Sluis.
Spearheaded by the original founders of Prolyte, Fokko Smeding (CEO) and Marc Hendriks (CTO), SIXTY82 is armed with a forward-thinking approach to product development and is even more focused on the specific needs of the Asian market. “To continue to support our customers in the way that we have been doing for so many years now, this was the only possible way forward,” says van der Sluis. Together, these pioneers and visionaries have had leading roles in the development of innovations for trussing and staging that have shaped the entertainment industry as it is known today.
SDA Customers can expect to find the same team of experienced and motivated experts, with an exciting new name and even better trussing, staging and rigging products and solutions. Also worthy of note is the fact that Sixty82 trusses are seamlessly compatible with products previously supplied by PAP. In line with their existing policies, SDA guarantees full distribution coverage to all APAC countries, delivering products and support unrivalled in quality.
“Our goal is to improve every aspect of our customers’ experience continuously. Expanding our sales network, supporting personnel, and being close to where our customers are is a key initiative towards achieving that,” says SIXTY82’s CEO, Fokko Smeding. “Having the SDA team support us is incredible and ensures that our customers in the APAC region will get the best possible treatment.”
In picture: Cor van der Sluis, Fokko Smeding, Menze van der Sluis, Jesper van der Sluis, Xavier Drouet, Jerome Brehard and Rainier Smeding.
14th January 2020
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